Job Description : About us With over 200 brands sold in nearly 180 countries, weu2019re the worldu2019s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, youu2019ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the role In this role, you will drive strategic growth in the Cash & Carry channel, shaping long-term customer partnerships and unlocking market potential through cross-functional collaboration. You will be responsible for translating strategic priorities into sustainable commercial success, while ensuring excellent execution of customer plans. Top Accountabilities Strategic ownership of key Cash & Carry customers, leading long-term partnerships and positioning Diageo as a preferred strategic partner Development and execution of customer strategies (short-, mid- and long-term), aligned with channel and category growth priorities Preparation and leadership of annual negotiations, ensuring value creation beyond price through joint business planning and strategic initiatives Identification and activation of untapped growth opportunities through close collaboration with Marketing, Category Management, Supply Chain, Finance and other internal stakeholders Data-driven analysis of performance, deriving clear strategic recommendations based on thorough evaluation of past and ongoing initiatives Applying best-in-class Key Account Management principles, with a strong focus on value creation, profitability and sustainable growth Responsibility for forecasting, investment planning and budget management, including preparation of performance reviews and management updates Continuous optimization of commercial processes and proactive identification of innovation and growth levers within the Cash & Carry environment Acting as a key contributor to the u201cOne Teamu201d mentality, fostering strong cross-functional collaboration About you 5u20138 years of commercial management experience, preferably within branded FMCG and/or retail, ideally with exposure to Cash & Carry or wholesale channels Strong strategic and commercial acumen, including solid P&L understanding and a high affinity for numbers Excellent analytical and conceptual skills, with high proficiency in Excel and performance analysis tools Proven ability to work cross-functionally and to influence stakeholders at different levels Business proficiency in German and English Our offer: A fantastic company culture that puts employees and their development first A competitive salary with bonus and many benefits A great parental leave policy u2026and of course, THE best colleagues! Flexible Working Statement Flexibility is key to our success. Talk to us about what flexibility means to you so that youu2019re supported to manage your wellbeing and balance your priorities from day one. Diversity statement Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that youu2019ll be welcomed and celebrated for who you are just by being you. Youu2019ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: Hamburg Additional Locations : Job Posting Start Date : 2025-10-31 With over 200 brands sold in more than 180 countries, weu2019re the worldu2019s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers u2013 the brands weu2019re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youu2019ll collaborate with talented people from all corners of the world. Together, youu2019ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youu2019ll be empowered to be you. Just bring your ambition, curiosity and ideas, and weu2019ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)