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Marketing manager

Frankfurt am Main
Emma
Marketing Manager
Inserat online seit: 9 Juni
Aufgaben der Stelle
Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us?

What you´ll do:

  • Plan, launch, and optimize paid marketing campaigns across channels including Google Ads, Meta, YouTube and TV (linear & streaming/CTV).
  • Develop and implement performance marketing strategies aligned with business objectives (ROAS, CR, etc.).
  • Analyze campaign performance using platforms like GA4, attribution tools, and in-house dashboards to inform strategic decisions.
  • Collaborate with global performance and media teams to develop compelling ad creatives, messaging and budget allocation.
  • Conduct A/B testing on ad creatives, audiences, and landing pages to drive continuous improvement.
  • Stay updated with platform changes, algorithm updates, and emerging trends in performance marketing.
  • Who we´re looking for:

  • At least 4 years of experience in performance marketing, with hands-on ownership of budgets across paid search, social, and TV (linear or streaming/CTV).
  • You are fluent in English. German or French is a plus.
  • Strong analytical skills and proficiency in marketing analytics platforms (, GA4, Looker or similar).
  • You have the internal drive to make a difference and give everything to make it happen.
  • You are number-driven and have a very good analytical understanding.
  • You have an independent, self-reliant, and structured way of working.
  • You love to tackle things yourself, roll up your sleeves, and take things on the road independently.
  • You are communicative, self-confident, and have no problem approaching others openly.
  • You constantly strive for personal development.
  • Ideally, you bring previous working experience within the DACH market.
  • What we offer:

  • Discounts on our top-notch products.
  • The opportunity to collaborate with multinational teams.
  • Exciting events that aren't just team-building exercises but opportunities to create epic memories.
  • All the tools you need to grow and take ownership from the beginning.
  • Pet-friendly environment, where you can bring your furry desk buddy.
  • Become an Emmie

    We are on a mission to become in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. 

    We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

    Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

    Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to
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