Head of Automotive Communications (f/m/div)
Join to apply for the Head of Automotive Communications (f/m/div) role at Infineon Technologies
As part of our Communications team, you will shape and execute a unified strategy that promotes the Automotive vision and objectives both internally and externally. Working closely with diverse colleagues and cross-functional partners, you will contribute to impactful messaging, stakeholder engagement, and the adoption of digital and AI-driven tools. Your efforts will play a key role in strengthening our team’s communication influence and supporting the overall success and reputation within the Automotive sector.
Responsibilities
* Own and drive a holistic communication strategy for ATV/Automotive, ensuring alignment with the division’s and segment’s overall direction
* Develop and implement an integrated communication framework that reflects ATV’s strategy and overarching narrative for the Automotive segment
* Plan and execute communication initiatives to position ATV’s vision, mission, and business objectives effectively with both internal and external audiences
* Lead, inspire, and mentor a diverse, high-performing communication team, championing a SPIRIT culture and fostering timely, structured decision-making
* Oversee stakeholder governance for all ATV communication topics, ensuring robust interfaces, structures, and processes are maintained
* Steer and coordinate with cross-functional teams—such as Business Lines, Segment Automotive, Corporate Communications, and regional groups—by gathering input and delivering impactful communication outcomes
* Develop and own overarching storylines on key ATV topics, ensuring consistent messaging across all communication channels
* Implement and refine qualitative and sustainable messaging approaches, leveraging analytics to maximize communication impact and value
* Execute tailored communication activities on priority topics and channels, ensuring messages resonate with internal platforms and support external efforts
* Provide, manage, and continually enhance the skills of your team, as well as the technologies and tools needed to scale communication efforts
* Champion digitalization by enabling and applying generative AI technologies for content creation in ATV and Segment Automotive communications
Your Profile
As a Director of ATV Communications, you are personally committed to the customer’s concerns and award them a high priority. Furthermore, you weigh up opportunities and risks carefully. Lastly, you know how to make use of your and your team’s potential and motivate yourself and others to achieve top results and performances.
Qualifications
* Master’s degree in Communications, Marketing, Business, or a related field, with an MBA being preferred
* Proven experience in strategic marketing, branding, or communication roles within the technology industry or related sectors, ideally at the C-Level
* Strategic thinker, exceptional communicator, and leader who can research, plan, design, and drive the development and execution of communication strategies
* Provided strategic counsel to senior leadership on communication matters, including reputation management, change management, and crisis communication
* Strong leadership skills, taking accountability for team performance, and experience leading external agencies
* Collaborated confidently with cross-functional teams in fast-paced environments with competing priorities
* Strong written and verbal communication skills with the ability to craft compelling narratives for diverse audiences
* Implemented, monitored, and analyzed communication performance metrics
* Familiarity with budgeting, forecasting, and business justification
* Deep understanding of digital tools, social media trends, and AI technologies to digitalize and scale communications
Contact
Bruna Fernandes, LinkedIn
We are on a journey to create the best Infineon for everyone. This means we embrace diversity and inclusion and welcome everyone for who they are. We base our recruiting decisions on the applicant’s experience and skills. Learn more about our various contact channels.
We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.
Click here for more information about Diversity & Inclusion at Infineon.
#J-18808-Ljbffr