We are seeking a motivated and growth-oriented Regional Business Manager to support the expansion of Emerson’s T&M (Test & Measurement) Electrical Machinery business across EMEA. Focus will be on identifying and driving EM business in EMEA country hotspots by collaborating with Sales and marketing functions across all channels (direct, Distributor and System Integration Partner). This role offers an opportunity to contribute to strategic initiatives, learn from experienced leaders, and develop commercial and technical acumen in a dynamic environment. The ideal candidate brings a strong interest in business development, driving execution, a collaborative mindset, and foundational experience and knowledge of NI products and applications.
Key Responsibilities
Regional Accountability and Execution
1. Define target accounts and contacts in hotspot countries and develop a prospecting and engagement plan.
2. Deliver demos and present content to customers and partners to showcase NI products
3. Define and run prospecting plays to engage target customers by collaborating with Sales Development Engineers (SDEs) and Sales Area Managers (SAMs)
4. Propose customer visits to NI Sales and collaborate on territory plans to recommend engagements that advance opportunity discovery, progression, or closure
5. Enable and attend tradeshows, user group meetings, demo days and regional events
6. Track performance metrics and identify areas for improvement
Develop Market Awareness
7. Gather customer feedback for product development to improve product-market fit
8. Contribute to market research and opportunity analysis
9. Understand customer watering holes and give input into marketing plans
10. Participate in cross-functional teams to execute go-to-market strategies and learn leadership skills over time
11. Support development of scalable growth strategies for NI’s broadbase business
Execution through Partners
12. Understand and recommend partner solutions aligned to EM industries and applications to internal sales teams
13. Collaborate with partners, NI partner sales and marketing to promote solutions and drive demand via webinars, tradeshows, short-form videos, and other platforms
14. Leverage distributor events and contact base to drive demand
15. Create compelling demand generation cadences tailored for omni channel leverage
16. Build relationships with System Integrators, Distributors to support partner initiatives
Strategic Engagement
17. Build awareness of target accounts and applications, identify potential opportunities, and determine the content and motions required to open doors
18. Assist in aligning NI’s products with market trends and customer needs
19. Engage with customers about market trends, solutions, budget trajectory, customer NPIs, and funding related to their business function(s)+
Qualifications:
20. Bachelor’s degree in engineering, business, or a related field
21. 3-5 years of experience at NI/T&M industry in Sales/Business Development/Technical Support/Applications Engineering preferred
22. Interest in industrial/electrical machinery sector
23. Strong analytical and communication skills
24. Ability to work collaboratively across teams
25. Willingness to travel as required and coordinate customer visits, tradeshows, user group meetings, and regional events
26. Curiosity, adaptability, and a growth mindset