Fashion und Lifestyle, 6.500 Mitarbeiter:innen, 13 Department Stores, Online-Shops in Deutschland, Polen, Österreich, Belgien, Luxemburg, Spanien, Italien, Tschechien, den Niederlanden und der Schweiz, über 2.000 Marken, 25 Restaurants & Confiserien, 15 erstklassige Services, drei Friseur-Salons und stets ein besonderes Einkaufserlebnis – das ist Breuninger. Ein Traditionsunternehmen, das internationale Wege geht, seine Ziele klar definiert und innovative Möglichkeiten schafft.
Deine Aufgaben
As Teamlead Brand Marketing Campaigns & Cooperations (m/f/d), you will shape Breuninger’s international brand presence by leading the planning, development and execution of our 360° brand campaigns and strategic collaborations.
Working closely with internal stakeholders (Creative, Media, Buying, CRM, Analytics) as well as external brand partners and agencies, you will ensure that Breuninger is positioned as a leading international omnichannel luxury fashion retailer.
The ideal candidate (m/f/d) is a highly trained marketing professional, experienced in brand and campaign management and communication planning with a passion for lifestyle and fashion. You must have strong strategic and execution skills, ensuring that the cross-functional team continuously strives for excellence and delivers ambitious and impactful campaigns. You are an extraordinary communicator and a stakeholder management champion.
1. Lead your team in developing and executing 360° campaigns that elevate Breuninger’s brand internationally and strengthen our positioning as the No. 1 omnichannel player in the DACH region and beyond. Manage and mentor two local Brand Marketing managers (Austria/Switzerland and Poland/CEE) as part of your broader team, ensuring seamless integration of market needs into our overarching communication strategy
2. Deliver impactful 360° brand campaigns and collaborations across all touchpoints (digital & offline), ensuring coherent, and premium brand experience
3. Evaluate marketing activities and collaborations on a KPI level, optimizing for the maximum return on brand and investment
4. Build and nurture strong relationships with cross-functional stakeholders and partner brands
5. Foster a culture of excellence and efficiency in your team, driving continuous process improvements and automation
6. Guide international markets by establishing structures and processes that strengthen brand awareness in focus regions
7. Manage and develop partnerships tailored to relevant market and consumer segments
8. Integrate AI applications into planning and campaign development processes
Dein Profil
9. Bachelor’s or Master's degree in Marketing, Business or related field
10. 8+ years’ experience in (brand) marketing ideally in consumer-facing lifestyle or fashion environments
11. Proven leadership experience and track record in people management
12. Deep understanding of 360° channel orchestration including all digital and offline touchpoints
13. Strong expertise in leveraging AI applications in campaign planning
14. Excellent communication and presentation skills in both German and English
15. Strong project management capabilities, paired with a solution-oriented, proactive mindset
16. High emotional intelligence, able to navigate complex processes and diverse stakeholders with ease
17. Hands-on, ambitious and passionate about luxury, lifestyle and fashion
18. Affinity for complex proccesses and continous improvements across all involved parties, striving for best results
19. Fluency in German and English
Wir bieten
At Breuninger, it's about more than just a job. We live by appreciation and responsibility – and that's exactly what our benefits reflect. They are a sign of how we accompany and support you. And best of all, this is only part of what you can expect from us.
20. Appreciation you can feel Voluntary holiday and Christmas bonuses as well as pension contributions.
21. Your style, your advantage 30% employee discount, also for your partner, including restaurants and hairdressers.
22. Your loyalty counts From your fifth year onwards, you will receive additional holiday days.
23. Sport-Life-Balance Subsidy for your Urban Sports membership.
24. Grow with us From training courses to leadership programmes.
25. Workation available Up to 30 calendar days per year in selected European countries.
26. Holidays à la carte You can secure additional holiday days through salary conversion, supplemented by a sabbatical option.
27. Mobile in everyday life With Company Bike, you can easily lease your dream bike or e-bike.