The Head of Event Engagement is responsible for driving pipeline growth through strategic event planning, execution, and follow-up. This role ensures operational excellence by organizing the team, establishing clear processes, and overseeing flawless execution of all event-related activities. In addition, this role makes sure that events serve as a high-impact lead generation channel by managing pre-event outreach, in-event engagement, and post-event conversion activities. The position combines operational excellence, data-driven decision-making, and collaboration with commercial teams to maximize ROI from events.
Key Responsibilities
Team Leadership & Organization
* Lead and structure the Event Engagement team to ensure clarity of roles and accountability.
* Build a collaborative, high-performance culture focused on delivering measurable outcomes.
* Provide coaching, guidance, and performance management to team members.
Process Design & Governance
* Develop and implement standardized processes for pre-event planning, in-event engagement, and post-event follow-up.
* Ensure workflows are documented, communicated, and consistently applied across all events.
* Continuously review and improve processes for efficiency and scalability.
Meeting Management During Events
* Maintain a centralized meeting calendar for all event engagements.
* Capture detailed notes and log interactions in CRM in real time, working alongside Sales.
* Provide daily progress summaries for leadership and adjust tactics as needed.
* Support marketing and Sales attendance as needed
Post-Event Follow-Up
* Score and prioritize leads; route qualified leads to BD or Sales teams.
* Organise a follow-up strategy and monitor success
* Review KPIs (meetings booked, leads generated, conversion rates) and report insights.
* Repurpose event content for follow-up campaigns and nurture sequences, working alongside stakeholders
Performance Monitoring
* Track event ROI and pipeline contribution; identify trends and improvement opportunities.
* Provide regular reporting to senior leadership on engagement outcomes and process adherence.
Knowledge, Skills, and Abilities
* Strong understanding of event marketing and lead generation workflows.
* Proven ability to design and implement operational processes.
* Proficiency in CRM systems, business intelligence tools and data-driven decision-making.
* Excellent organizational skills for managing pre-event and in-event outreach, meetings and follow-ups.
* Ability to analyze KPIs and optimize event performance.
* Skilled in stakeholder engagement and cross-functional collaboration.
* Experience in managing and developing teams
Other Requirements
* 3+ years of experience in event marketing, lead generation, or commercial operations.
* Fluent in English
FR : Dans le cadre de sa politique Diversité, Evotec étudie, à compétences égales, toutes les candidatures dont celles des personnes en situation de handicap.
ENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities.