Hygiene division location: Duisburg or Dreieich
Overview
Head of digital (m/f/d)
Ref-No.: JR1012112
Your tasks as Head of digital (m/f/d)
As Head of Digital (m/f/d), you will lead and drive the digital growth of our company. In this leadership role, you will take responsibility for expanding our digital presence across all three business areas: Service, E-Commerce and Trade, while guiding and motivating a team to achieve ambitious goals and strengthen our market position.
Responsibilities
* Leading the development and execution of the digital strategy to maximize growth across trade and e-commerce channels in addition to the usual B2B environment including PPC, paid social, display, and programmatic buying
* Oversee SEO strategy and implementation to increase organic traffic, improve keyword rankings, and maximize conversions
* Collaborate with e-commerce, sales, and trade marketing teams to deliver integrated campaigns aligned with business goals
* Analyze data across digital touchpoints, using insights to optimize ROI and ensure continual improvement of campaigns
* Oversee the management of and develop relationships with digital agencies, technology partners, and platform providers
* Deliver forecasts, reporting, and insights to senior stakeholders on performance KPIs and digital growth opportunities
* Stay ahead of emerging digital trends, advertising technologies, and e-commerce best practices
* Lead, mentor, and grow the digital marketing team to expand overall in-house capability
Qualifications
* 10+ years of experience in B2B digital environments with proven leadership experience
* Proven track record in leading digital marketing teams for B2B and trade and e-commerce businesses
* Deep expertise in paid media channels including Google Ads, Meta, programmatic, and marketplaces
* Solid understanding of digital analytics tools (Google Analytics, GA4, Tag Manager, SEMrush, etc.)
* Strong knowledge of SEO strategy, keyword optimization, technical SEO, and content growth
* Demonstrated ability to drive measurable ROI and deliver revenue growth through digital channels
* Fluent in English; additional languages such as German, Dutch, or French are a strong advantage
* A sleeves rolled up and hands on approach is required; comfortable using data and potential ROI to justify activity at Executive and board level and must be a team player
* Willingness to travel occasionally within Europe, supporting collaboration and connection across our international teams
What’s in it for you?
Working at CWS Hygiene means being part of a dynamic and challenging environment where no two days are the same. As part of a large European company, you have the opportunity to learn a lot and continuously develop yourself. Our core values: The customer comes first, we support each other, we get better every day, we take responsibility, and we strive for success.
* Attractive salary package
* 30 days of vacation
* Hybrid working possible
* Employee benefits such as company pension scheme, capital-forming benefits, JobRad (bike leasing), corporate benefits, and more
* Intensive onboarding and regular training
About CWS Hygiene
With innovative, sustainable, and digitalized service solutions, CWS Hygiene ensures health, safety, and protection in the workplace and in public spaces. The complete solutions include hand and washroom hygiene for small to large sanitary facilities, as well as clean entrance and exit areas with mats in building complexes, public buildings, and industrial facilities. CWS Hygiene stands for sustainability: thanks to its rental model, the company offers its customers a so-called “circular economy” and is thus committed to a healthier and safer future. More than 65,000 existing customers in Germany are served by over 1,500 employees, who are part of a total workforce of 4,000 across Europe.
CWS Hygiene is represented in 15 European countries and is owned by Franz Haniel & Cie. GmbH.
More information at: https://www.cws.com/hygiene
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