Introduction Sentence
We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)!
Your new job includes
In marketing, we consistently prioritize an AI-first approach—and that’s exactly where you come in.
As an AI Marketing Manager, you’ll actively shape how AI makes our day-to-day marketing work better, more efficient, and future-proof. You’ll bring structure to AI use cases, support teams and leaders in using new tools, and ensure that ideas turn into real solutions. You’ll work strategically, but you’re just as happy to roll up your sleeves and get hands-on
In particular, you will
* design a marketing AI roadmap based on marketing goals, continuously refine it, and identify relevant trends, innovations, and new opportunities
* oversee the introduction, prioritization, scaling, and management of AI use cases in marketing, including AI platforms such as Langdock or FreePik
* identify, evaluate, and strategically align AI initiatives—from the initial idea through pilot projects to sustainable implementation in day-to-day marketing operations
* empower employees and managers to use AI applications and actively support them through training, workshops, and enablement programs
* actively engage stakeholders on AI topics—from functional departments and teams to managers and C-level executives
* manage, coordinate, and critically evaluate external service providers, consultancies, agencies, and AI vendors
* serve as the central point of contact and sparring partner for AI topics in marketing and represent the AI agenda both internally and externally
Preferred Profile
* A degree with a focus on innovation, communication, or marketing, or a comparable qualification
* Several years of professional experience in the introduction and scaling of AI and/or GenAI solutions in a marketing or corporate context—from the concept phase through piloting to sustainable implementation
* Experience collaborating with external AI providers, service providers, or startups, as well as confidence in interacting with executives and technology partners
* Excellent knowledge of current AI tools for text and images, e.g., Langdock, Freepik, ChatGPT, Claude, Gemini, Copilot
* Excellent German skills and very good to business-fluent English skills
* A strategic and entrepreneurial mindset with the ability to constructively build upon existing approaches and introduce new perspectives
* A hands-on mentality and keen market awareness—you actively track developments in the AI landscape, evaluate them critically, and inspire and engage others in these efforts
* Persuasiveness and empathy to embed new initiatives within the company, actively engage teams, and support change processes in a solution-oriented manner
If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.
Closure
Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Schwartzkopff at career@gebr-heinemann.de.
We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.