Inserat online seit: 21 April
Aufgaben der Stelle
To strenghten our Sales Office in Germany, we are looking for a highly driven Business Development Manager to own the end-to-end launch of our Healthy Snacks product line.
This exciting new role covers strategy set-up, cross-functional alignment, trade marketing execution and performance management with direct report to the Country Manager.
It is ideal for a hands-on professional with a strong FMCG launch track record and deep experience in the LEH retail environment.
Strategic Launch & Business Development
Lead the full end-to-end market launch of new Healthy Snacks innovations in the German retail & drugstore market, from insight-based business rationale and sell-in support to in-market executionTranslate consumer, shopper and market insights into a robust go-to-market and launch strategy across LEH and drugstore channelsIdentify growth opportunities within the Healthy Snacks segment and contribute to building a scalable, future-proof business modelCross-Functional & Stakeholder Leadership
Act as the central project lead coordinating all internal and external stakeholders (Brand, Trade Marketing, KAM, Global Brand, agencies, retailers, etc.)Ensure seamless alignment across timelines, deliverables, assets, content setup and POS materialsDrive decision-making and execution with an entrepreneurial mindset, ensuring focus, speed and accountability within lean structuresLaunch Activation & Retail Execution
Plan and execute impactful launch activations including communication, sampling concepts, POS excellence and retailer-specific executionEnsure strong visibility and execution quality at shelf across LEH and drugstores, maximizing trial and conversionWork closely with sales and trade marketing to secure optimal in-store and promotional supportPerformance Management & Optimization
Closely monitor launch performance across sell-in, sell-out, activation KPIs and social listeningIdentify risks and opportunities early and implement corrective actions to ensure a successful and sustainable market introductionMaster’s degree in economics, business, marketing or a comparable field Proven hands-on mentality with a strong bias for execution, ownership and getting things doneStrong track record in successfully delivering at least two major product launches from scratchExperience in start-up or scale-up environments with the ability to operate effectively in lean, fast-moving organizationsSolid understanding of consumer and shopper insights, including hands-on experience with relevant panel data (e.g. GfK, Circana, YouGov) and the ability to translate data into actionable business decisionsKnow-how from trade marketing and a deep understanding of the LEH and drugstore environmentExperience in food or Healthy Snacking is a strong advantageExcellent storytelling and communication skills to develop compelling sell-in strategies and drive internal and external alignmentClear understanding of growth levers in stationary retail, including first experience with POS activation and retail mediaStrong stakeholder, project and budget management skills with a collaborative, cross-functional mindsetEntrepreneurial mindset paired with a structured, results-oriented way of workingFluency in German (full professional proficiency) and strong command of English, written and spokenCultural Fit: True team player, approachable, pro-active, positive and strong communicatorInsights Ambassador:Great passion for data insights and the ability to persuade others of your ideas Brand Lover: Great passion for our brands and categoriesProactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in executionInnovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in executionResults-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business
