Doinstruct is scaling - fast. With our Series A secured and international expansion underway, we're building the systems that will support the software that defines how our global frontline workforce gets trained. We're now hiring a Head of People to architect the culture, systems, and leadership infrastructure that will carry us through hypergrowth - with precision, performance, and heart. While initially titled “Head of People”, this role is scoped to evolve into a VP-level position in line with our growth trajectory and team maturity. Why this role is urgent and a game-changer Our founder team has carried the people function to date, supported fractionally. That model has reached its limit. We’re now looking for a hands-on, systemically-minded people leader to: Take full ownership of people strategy & operations Bring structure, performance focus, and clarity to our org design Act as a sparring partner to founders, senior leaders, and team leads This is a mission-critical role for doinstruct's international expansion. You're not walking into legacy debt. You're stepping in at exactly the right moment — when the people function moves from ad hoc to institutional — and you’ll define that transition from 80 to 150 FTEs. ️ What you’ll lead ️ People Strategy & Operations Build scalable processes across onboarding, performance, L&D, compensation, retention Select and implement tools to increase automation and efficiency (e.g., Personio, Ashby) Define and monitor People KPIs that reflect both performance and cultural health Translate founder vision into systems that scale Coach and level-up first-time managers and future leaders Org Design & Leadership Enablement Own org architecture and role clarity frameworks Guide calibration and workforce planning conversations Create rituals and toolkits for feedback, coaching, and performance Talent Collaboration & Recruiting Quality Partner with our TA Lead (Leonard) to ensure high-quality, efficient, equitable hiring Drive strategic headcount planning, talent forecasting, and benchmarking Executive & Investor Partnership Interface with investors (HV, Creandum) for org updates, talent benchmarks, and intros Bring external insight into compensation, tools, and org maturity What we’re looking for Scale-stage expertise: You’ve helped build a People function in a high-growth environment (Series A → B/C) Systems over slogans: You’re not here to “own culture” - You create the structures where culture and performance can thrive Strategic partner mindset: You’ve earned the trust of CEOs and SLTs in high-stakes environments. You challenge with context, not ego. Sustainable building : You have a track record of scaling performance and culture without burnout or bureaucracy. Operator’s mindset: You bring system-thinking, clarity, and execution — with a bias for tools, documentation, and scalable processes. Fluent in business, not just HR: You see people as a strategic growth lever. You’re a sparring partner to founders, not just a service provider. Presence & language: Fluent in English (German a bonus), ideally Berlin-based or willing to relocate Backgrounds we love: Early-stage People leads or VPs from scaling startups Strategically-oriented talent or org consultants (e.g., from McKinsey, BCG) who’ve made the move into in-house People roles ✅ What success looks like (6–12 months) Performance and onboarding systems rebuilt for scale Clear leadership communication rituals and performance expectations rolled out org-wide Leadership enabled with toolkits and rituals for effective feedback, coaching, and reviews People KPIs established and reported regularly to founders and investors Strong partnership in place with TA and SLT; culture and performance scaled without dilution Why this role at doinstruct? Build from zero: You’re not inheriting debt — you’re building the blueprint Strategic seat at the table: You’re not “HR support,” you’re core to growth Global impact: Help double the team and shape our international expansion Growth runway: Depending on fit, this role could evolve into a VP-level position At doinstruct, you’ll shape not just a People function — but a legacy of how trust, performance, and leadership scale together. Who you’ll work closely with 1. Founders Charlotte (CEO), Mona CPO (Product), Daniel (CTO) – Committed to People as a business priority; Mona will be your direct manager and sparring partner 2. Your team Leonard (TA Manager) – Responsible for hiring pipeline, benchmarks, and process design Anne (People & Culture Manager) - Responsible for all things People at doinstruct 3. Other SLT across all functions – For org design, leadership enablement, and performance systems VC stakeholders – HV, Creandum (regular syncs and feedback) Why doinstruct We champion the hard-working backbone of our society by improving safety and compliance in the workplace, lowering costs, and increasing productivity. doinstruct is the leading AI-powered training platform for frontline workers, enabling companies to achieve effortless compliance and operational excellence. We’re already working with iconic brands like Voelkel, Hengstenberg, and Wiesenhof, are growing internationally, and got backed by Creandum (early backers of Spotify, Klarna, and Factorial) and HV Capital (investors in Flix, HelloFresh, and SumUp). But beyond product traction and funding, here’s why ambitious operators join us: Sharp minds, no ego: You’ll work with founders and leaders who want to be sparred with — not shielded. We care about clarity, challenge, and real ownership. Greenfield opportunity: No legacy debt. You’ll build the systems — cultural, operational, and strategic — that define how we scale. Rare timing: We’re at the inflection point where everything you build — org design, performance systems, leadership infrastructure — will define how the company operates for years to come. Real-world impact: Our product directly improves how people who shape our day-to-day learn, perform, and feel empowered in their work — especially those who are often overlooked by traditional tech. AI-native mindset: From our product to our org design, we’re building for a future where AI augments how teams work, learn, and lead. People-first, not perks-first: We invest in trust, enablement, and feedback — not performative culture or surface-level perks. ️ Serious trajectory: This is a rare opportunity to join a company with momentum, trust from world-class investors, and a precise moment where the foundations are being laid — including the People function you’ll own. If you're excited by the idea of building the People function in a high-growth, AI-native environment — and want to shape how a company scales from the inside out — we'd love to hear from you. Apply below and let’s explore what we can build together. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.