🧴 About the Brand
We are a fast-growing, digital-native beauty brand born in Milan and focused on age-conscious makeup for women 40+. Our mission is to create refined, high-performance products that speak to elegance, simplicity, and real results.
Following strong traction in the U.S. market, we’re building a lean, sharp team to scale performance ahead of key Q4 launches.
🚀 About the Role
We’re looking for a Head of Growth to lead our paid media strategy, with a strong hands-on focus on Meta Ads.
This role combines creative testing, data-driven execution, and strategic ownership across the full customer acquisition funnel.
You’ll collaborate closely with the CEO, creative team, and product leads to build scalable campaigns that maximize ROAS, LTV, and profitability.
🎯 Key Responsibilities
* Lead paid acquisition strategy across Meta (and optionally TikTok/Google)
* Plan, launch, and manage ad campaigns with a performance-first mindset
* Own media buying operations (daily spend management, testing, reporting)
* Collaborate with creative strategist to brief, test and iterate ads weekly
* Analyze data to identify winning angles, audiences, and funnel bottlenecks
* Report on KPIs (ROAS, CPA, MER, LTV) with a clear action plan
* Scale campaigns while protecting margin and customer quality
* Contribute to growth roadmap: CRO, landing pages, offer testing, retention input
✅ You’ll Thrive if You Have:
* 3+ years experience in performance marketing (Meta a must)
* Experience scaling DTC brands with $1M–$2M/month in spend
* Strong analytical skills (understand ROAS, CPA, MER, LTV, CVR)
* Proficiency in testing frameworks, funnels, and offer strategy
* Familiarity with creative-first paid social (UGC, hooks, direct response)
* Bonus: experience in beauty / skincare / wellness vertical
* English fluent, proactive, and fully remote-ready
💼 What We Offer
* Remote-first work with flexibility
* Direct impact on a brand scaling in the U.S.
* Ownership, fast decisions, and a clear path to results
* Flat structure: no meetings unless necessary, full trust
📩 How to Apply
Send us:
* Short note about your experience
* Portfolio of past results (ad accounts, brands, etc.)
* Your ideal start date and salary range