Join our global team of 50,000+ professionals that build iconic brands. We need a creative and dedicated Social Media Specialist in Germany to strengthen our digital presence. The Job Social Media Specialist (m/f/d) with a focus on editorial management and influencer marketing. Part of the digital marketing team, responsible for the German & Alpine region (GALP) and for developing and implementing social media activities that support business objectives. What You’ll Do Editorial Management of Social Media Channels Conceptualize, plan, and execute content tailored to specific target audiences across all relevant Stanley Black & Decker brand social media accounts, ensuring alignment with overall brand messaging and objectives. Develop and implement innovative content strategies and storytelling approaches to increase engagement, brand awareness, and follower growth. Proactively monitor social media channels, manage community interactions, and foster positive engagement. Conduct in-depth analysis and reporting on the effectiveness of social media initiatives, utilizing key performance indicators (KPIs) and data-driven insights to optimize future campaigns and content strategies. Collaborate closely with cross-functional teams – Digital, Product, and Brand (local and central) – and external agencies to ensure cohesive brand representation and maximize the impact of social media activities. Influencer Marketing & Management Identify, evaluate, and engage with relevant influencers who align with the brand’s values and campaign objectives to enhance brand visibility and credibility. Establish and nurture long-term, mutually beneficial relationships with influencers and key opinion leaders, acting as the primary point of contact. Strategically develop, coordinate, and oversee influencer collaborations, from initial concept through execution, ensuring deliverables meet brand standards and campaign goals. Continuously assess and measure the effectiveness of influencer partnerships, providing detailed evaluations and recommendations to inform future collaboration strategies. Qualifications 3–5 years of experience managing brand social media channels, ideally in an international environment. High sense of responsibility and reliability in all assigned tasks. Independent, structured, and meticulous working style with strong attention to detail even under tight deadlines. Strong proactivity and hands‑on mentality, identifying opportunities for improvement and taking initiative. Team player with excellent communication skills with colleagues and stakeholders. Creative thinker capable of implementing innovative ideas. German native speaker & fluent business‑level English (verbal, written, and presentation). We offer An exciting role in an innovative and international environment. A wide range of development opportunities tailored to your individual needs. An attractive remuneration package. A permanent position. 30 days of vacation. Flexible working time models & mobile working. Employer‑provided retirement benefits. Contact Shape your future with us – we look forward to receiving your application! Please send us your detailed application documents – stating your salary expectations and your earliest possible starting date – exclusively online via our career site. At Stanley Black & Decker, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds, regardless of nationality, gender, religion, disability, age, or sexual identity. #J-18808-Ljbffr