Head of Influencer Marketing & Cooperations Berlin
Lead influencer marketing for one of Europe’s most trusted wellness brands.
I’m hiring a Head of Influencer Marketing & Cooperations for a profitable, well-funded DTC company in the wellness space — a brand built on quality, evidence, and customer trust, with tens of thousands of five-star reviews and a loyal international following.
This is a unique chance to take full ownership of influencer marketing in a business where the channel already commands real investment, leadership buy-in, and cross-functional importance.
&##128293; Why this role stands out:
Purpose-driven product. You’ll be marketing something that genuinely improves people’s health and wellbeing.
Significant budget & scale. You’ll step into a high six-figure monthly influencer budget — with the autonomy to shape strategy, bring in tooling, and scale performance.
Trust & freedom. Backed by leadership, you’ll have the green light to grow the team, build systems, and influence international markets.
Creative + commercial. Blend performance-led strategy with authentic storytelling and ambassador relationships that align with brand values.
&##129504; What you’ll be doing:
Owning influencer and creator strategy across TikTok, Instagram, YouTube, and new channels.
Building systems to engage micro-influencers and long-tail creators at scale.
Setting up tools, data pipelines, and attribution frameworks to track and improve results.
Leading and developing a high-performing team with a balance of clarity and creative space.
Working cross-functionally with growth, eCom, product, and leadership to embed influencer at the core of acquisition strategy.
Always testing, iterating, and levelling up the role influencer plays in the business.
&##128161; You might be a fit if:
You’ve scaled influencer programmes at a consumer brand, ideally DTC and/or wellness-related.
You’re both relationship-led and performance-minded — just as happy briefing creators as you are reviewing campaign data.
You’ve led or mentored teams and know how to create strong systems without stifling creativity.
You care about helping people live better — and want to work with a product you believe in.
You’re fluent in English and based in (or open to relocating to) Berlin.
&##127919; Why now?
The brand is profitable, the product is proven, and influencer is a strategic focus — but there’s still huge untapped potential. This is your chance to build something impactful, own a channel with room to grow, and shape the next chapter of an international wellness success story.