FTC Head of Marketing Planning & Insights
Join to apply for the FTC Head of Marketing Planning & Insights role at Kleinanzeigen.
Kleinanzeigen is the leading online classifieds platform in Germany, offering over 50 million ads across various categories such as electronics, real estate, and more. With over 36 million monthly users, it has the widest reach among online selling platforms in the country. Most transactions involve second-hand items, contributing to sustainability. Launched in September 2009 as eBay Kleinanzeigen, it became part of Adevinta in June 2021 and was rebranded to Kleinanzeigen in May 2023.
Kleinanzeigen is part of Adevinta, a global online classifieds leader with over 25 products in 10 countries.
What You’ll Do & Who You Are
Drive operational excellence across Marketing
* Define and own processes to maximize marketing impact, resource allocation, and investment
* Manage the annual planning process for marketing investment strategies and quarterly OKRs
* Support the CMO in setting priorities and reviewing marketing initiatives
* Provide templates, tools, and training to upskill the marketing team, focusing on data-driven decision-making, ROI, and AI
Facilitate and contribute to overall Marketing Strategy
* Work with the CMO to prioritize strategic initiatives and assess risks
* Collaborate with marketing leadership to craft comprehensive strategies incorporating insights and stakeholder input
* Use measurement tools to generate investment scenarios and recommendations based on impact and ROI
* Prepare board-level content aligned with timelines and priorities
Manage Budget & Planning
* Oversee budget planning and optimization in coordination with the marketing leadership
* Address budget-related queries and issues
* Maintain and optimize the marketing calendar based on data insights
* Identify synergies across teams to improve efficiency and impact
Lead the Team & Leadership
* Inspire and lead the Marketing Planning & Insights team, focusing on high-impact initiatives
* Participate proactively in the Marketing Leadership Team to enhance overall performance
Qualifications
* 10+ years in marketing strategy or operations with proven impact
* Experience engaging with C-suite and Board stakeholders
* Strong data-driven mindset with a focus on ROI
* Financial and budget management experience or collaboration with finance teams
* Organized leadership capable of inspiring and optimizing processes
* Excellent communication and influencing skills
* Experience working in a matrix environment
* Business proficiency in English, suitable for senior audiences
* Self-starter with ownership and accountability
* Active Kleinanzeigen user
* Deep understanding of marketplace marketing is a plus
* Adherence to SHAPE Leadership principles
Benefits
Enjoy competitive benefits including:
* Attractive base salary
* Participation in annual bonus plans
* Work From Anywhere up to 20 days/year
* 24/7 Employee Assistance Program
* Collaborative environment fostering growth and potential
Additional locally relevant benefits are also provided. Apply to learn more.
Adevinta values diversity and is an equal opportunity employer. We encourage applicants from underrepresented groups to apply, even if they do not meet all requirements.
Additional Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing
* Industries: Technology, Internet
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