&##128205; Region: Western Lower Saxony & Northern North Rhine-Westphalia
&##128204; Core Area: Bremen – Osnabrück – Hanover
&##128202; Reporting to: Area Manager Osborne Germany
&##128640; About the Role
We are looking for a commercially driven and brand-focused Brand Activation Manager to represent Veterano within the On-Trade channel in North-West Germany.
This is a field-based role combining sales excellence, brand activation, and event execution, with strong visibility across bars, clubs, festivals, and regional events.
You will play a key role in making Veterano a reference pouring spirit, increasing awareness, rotation, and recruitment of young consumers in the region.
&##127919;Professional Background
Ideally current or former On-Trade /Events sales representative for Spirits or other beverage brands.
Strong experience in events and on-trade environments (mass-market & local)
Solid understanding of wholesale structures and cooperative market execution
Excellent knowledge and ideally native of defined Core & recruitment region and its on-trade accounts and event/festival formats.
Valid car driver’s license (Class B equivalent)
Strong command of Microsoft Office (Excel, PowerPoint, Word, Outlook)
&##127891; Education
Secondary school degree (“Mittlere Reife”)
Completed commercial or hospitality vocational training (“Berufsausbildung”)
&##129513; Core Responsibilities
1️⃣ On-Trade Development
Objective: Transform Veterano into a pouring spirit in bars and nightclubs.
Key Tasks:
Build strong relationships with wholesalers and field teams
Conduct joint visits to increase brand priority
Identify high-potential bars and clubs
Negotiate:
Pouring agreements
Menu activations (e.g., Drink of the Month)
Visibility & recommendations
~ Generate multiplier effect in awareness and Off-Trade turnover
2️⃣ Festivals & Local Parties
Objective: create brand awareness at rotation by participating with Veterano at Ffestivals and local parties.
Key Tasks:
Activate the wholesaler network to identify relevant parties.
Contact local organizers
Negotiate participation:
Visibility
POS materials
Tastings
Raffles
RTD sampling
Deliver structured post-event reporting:
Lessons learned
Action items
Performance by wholesaler
3️⃣ Olé Parties
Objective: Maximize ROI from 13 large-scale events (150,000 consumers).
Key Tasks:
Ensure flawless on-site execution
Staff training (20 people / 4–6 bars per event)
Execute RTD sampling strategy
Deliver post-event KPI reporting
&##129504; Key Competencies
Strong brand ambassador mindset with confident presence in gastronomy and event environments
Excellent communication and negotiation skills
Team-oriented and collaborative in distributor partnerships
Entrepreneurial, self-driven, and performance-oriented
Flexible and resilient (evening/weekend availability, seasonal peaks)
Strong regional network and relationship-building capability
&##128202; Commercial & Operational Excellence
Structured route planning and account prioritization
Disciplined CRM usage and KPI reporting
Strong market awareness and competitive analysis capability
Professional preparation of sales presentations and reports