Vivere is redefining FMCG by building data‑driven, category‑leading next‑generation brands. As the #1 seller on Amazon EU for our flagship brands – RepellShield, Belly, Petsly, and GoNaturals – we’re now scaling proven Amazon bestsellers into brick‑and‑mortar retail. Backed by a vertically integrated platform with in‑house R&D and our own factory in Hamburg, Vivere delivers high‑margin growth, actionable consumer insights, and a culture of performance excellence.
Reporting directly to the CEO, you will own Vivere’s retail expansion across Germany (with rapid rollout into other European markets). You will develop and execute a comprehensive go‑to‑market strategy, secure national listings with DIY & home‑improvement retailers (Baumärkte), garden centres, pet‑care specialists, and wholesale distributors, and deliver measurable P&L impact.
Tasks
* Define and implement a multi‑channel retail strategy for RepellShield, Belly&Paw, and GoNaturals
* Build and nurture senior relationships with category buyers at leading retailers (e.g., OBI, Hornbach, Fressnapf) and national distributors
* Lead full sales cycle – from opportunity identification and pitch to negotiation, contract execution, and in‑store launch
* Achieve quarterly revenue, margin, and distribution targets; report performance via live dashboards
* Partner cross‑functionally with Marketing, Supply Chain, and Amazon teams to ensure flawless omnichannel execution
* Identify new channel and market expansion opportunities; present data‑driven business cases to executive leadership
Requirements
* 8+ years of FMCG sales leadership experience placing brands into German‑speaking retail
* Proven network of senior buyer contacts across DIY / home‑improvement, garden centres, pet retail, and distribution
* Strong commercial acumen with a track record of exceeding net‑sales and contribution‑margin targets
* Exceptional negotiation, influencing, and stakeholder‑management skills
* Native‑level German (C1+) and fluent business English
* High‑impact role with full P&L ownership and direct access to senior leadership
* Reasonable base salary, and highly attractive performance bonus
* Fast career progression within a venture‑backed, high‑growth platform
* Hybrid work model based in Hamburg; collaborative, accountability‑driven culture
Ready to lead Vivere’s retail revolution? We look forward to receiving your CV and cover letter, including your earliest possible starting date and salary expectations.
Founded in 2018, VIVERE is transforming the fast-moving consumer goods (FMCG) industry. Using AI to power our Platform model, we efficiently create and manage next-generation brands. Our integrated model combines marketing, design, R&D, production, supply chain management, sales, and technology. We have successfully launched 10 brands and 150 products in markets such as beauty, health, wellness, pet care, and home & garden. We sell through Amazon, direct-to-consumer (DtC) channels, and retail. We co-develop brands with creators and communities such as Zumba and help other brands develop high-quality products through our B2B services. We are a team of 60 consumer experts based in Hamburg, where our production facility is also located. VIVERE is becoming a key player in Europe, the United States, and the Middle East.
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