Brand Manager - Ice Cream
A DAY IN THE LIFE…
* Develops and updates consumer portrait, consumer engagement funnel for her/his brand
* Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
* Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
* Contributes to development and executes strong, functionally aligned brand
* Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand
* Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences
* Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader
ARE YOU A FIT?
* Bachelor’s degree in Marketing, Business Administration or related field
* Minimum 5 years of experience in Brand Management from FMCG (MNC)
* Strong in people & project management
* Experienced in business planning, monitoring, analysis, and strategizing
* Leadership & coaching principles
* Computer Literacy
* Good command in English & Thai