Join to apply for the Product Marketing Engineer m/f/d role at Texas Instruments Change the world. Love your job. The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for Industrial Communication Solutions product lines. The PME maintains the current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with Industrial Communication Solutions product line objectives. Responsibilities Drive DINs to DWINs to grow NR while maintaining profitability Maintain close relationships with top tier one customers and the respective account managers to understand opportunities Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM) Review competitive landscape and building strategies to address gaps Interface with customers and TI field sales/applications to support DINs Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc. Collaborate and communicate the product strategies effectively to cross functional teams – price, campaigns, internet marketing, launch etc. Qualifications Minimum requirements: University‐level education (Bachelor's) in Electrical Engineering or Marketing 3 years of relevant experience or in sales, embedded FAE Preferred Qualifications Good understanding of industrial applications (HW and SW) – background in industrial communication is an advantage Ability to establish strong relationships with key stakeholders critical to success, both internally and externally Strong verbal and written communication skills (English and German required) Ability to quickly ramp on new systems and processes Demonstrated strong interpersonal, analytical and problem‑solving skills Ability to work in teams and collaborate effectively with people in different functions Ability to take the initiative and drive for results Strong time‑management skills that enable on‑time project delivery Our Offer For You Benefit from a competitive salary, yearly profit sharing (dependent on company success), flexible working hours, an unlimited contract from the beginning and many additional benefits Join an international work environment where your ideas count and where you can thrive in a diverse culture Explore a world of opportunities for your personal and professional development About Us Engineer your future. We empower our employees to truly own their career and development. We’re different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. About Texas Instruments Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com. Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. If you are interested in this position, please apply to this requisition. #J-18808-Ljbffr