Brief Role Description
The traineeship at Volkswagen Communications is a two-year training program certified by the German Academy for Public Relations (DAPR). You will learn how to plan and implement communication projects for a globally operating automotive company. During the program, you will work in various departments within Volkswagen Communications. A traineeship with a focus on digital communications provides solid expertise in the areas of social media communication and data analysis. You will learn how social media content is planned, created, managed, and evaluated. Your main tasks will involve carrying out projects within our Data Intelligence and Social Media teams. We look forward to receiving your application.
Possible Tasks within this Role
* Participation in day‑to‑day operations and support in topic planning, content planning/creation/distribution, as well as the conception and execution of community management
* Contributing to PR concepts that are holistic and cross‑channel, tailored to the needs of the target audience (keyword: “Social Core”)
* Content management: planning, creating, and publishing creative assets such as texts, images, and videos
* Campaign management (owned, earned): planning, steering, and optimizing PR campaigns across various social media platforms
* Community management: interacting with the community, responding to comments and inquiries, and moderating discussions
* Monitoring, analysis & strategic reputation management: independent analysis of performance data, contributing to and creating strategic cross‑channel analyses, ensuring alignment with strategic priorities and corporate objectives
* Data‑driven performance evaluation and independent implementation of projects
* Execution of a project within the Data Intelligence team as well as up to four additional projects in various communication departments
Qualification requirements
* Completed master’s degree in media/communication, ideally with a focus on data analysis, statistics, data-driven marketing, or similar areas
* Strong affinity for social media
* Analytical mindset and enjoyment in working with data
* High level of creativity and curiosity
* Enjoyment of working in an agile environment
* At least six months of practical experience through relevant internships
* German and English language proficiency at C1 level
* Above-average communication skills
* Team-oriented and self-reliant working style
* Confident and communicative demeanor
* Class B driver’s license
The following documents must be submitted within your application
* Cover letter and résumé
* Master’s degree certificate, alternatively a current transcript of records
* Work permit for non‑EU citizens
Keywords
Data Analysis, Content Management, Creativity, Storytelling, Data-driven, Reporting
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Contact person for this posting: Hartmut Fromm