Job Description
Role Context
This role sits at the heart of how marketing decisions get made. You won’t just be reporting on the past; you’ll be hands-on with data to understand what’s driving performance today and, more importantly, what will drive growth tomorrow.
You’ll be responsible for building the rigorous thinking that underpins smarter strategy. This means creating models and running deep-dive analyses that turn complex data outputs into clear, actionable recommendations that our clients can actually use to move the needle.
What you will do
* Build, maintain, and improve predictive and explanatory models covering revenue, demand, media performance, and customer behaviour.
* Support Marketing Mix Modelling (MMM) and attribution work to provide both historical insights and forward-looking forecasts.
* Develop models that answer critical business questions, such as the impact of shifting budgets between channels or how sensitive performance is to pricing changes.
* Move beyond “reporting for reporting’s sake” by creating dashboards and recommendations focused on real-world impact.
* Support experimentation and test-and-learn programs to validate model outputs and close the loop between prediction and outcome.
* Partner with Data Engineering to ensure pipelines are reliable, automate repeatable analysis, and maintain high standards for reproducibility.
Requirements
* You should have at least 5 years of experience in data science, analytics, or marketing science.
* A strong foundation in statistics and forecasting is essential to ensure models are robust and transparent.
* You must have hands-on experience using Python or R for data analysis and modelling.
* Proven ability to build and improve predictive and explanatory models across revenue, demand, and customer behaviour.
* Experience with time-series analysis or causal methods is a significant plus.
* You should be comfortable working with commercial or marketing datasets, including media, ecommerce, CRM, and pricing data.
* You focus on creating outputs that drive impact and decisions rather than just reporting for its own sake.
* You have a demonstrated ability to explain complex analytical findings in simple, non-technical language for stakeholders.
* You value automation, shared frameworks, and high standards of data quality and reproducibility.
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it’s important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
Journey Further is a performance marketing agency working with the world’s leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.
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