Marketing Lead Germany (m/f/x) – Pharma Blueprint Medicines, Munich, Germany We have published this exciting position, filled by Blueprint Medicines, on EC | Healthcare – a best‑of‑class job board for leaders in the healthcare sector. !! Important Note: No search mandate, no further information. We have only published this position on Executive Job Board EC | Healthcare. Please apply directly via link provided. What will you do? Strategic and tactical marketing lead for Germany across various SM related initiatives, not just limited to brand focused projects. Leadership of the annual cross-functional local brand plan (market access, medical affairs and marketing) in terms of process, content development, collaboration with country lead and international brand team. Lead timely execution of market development and promotional tactics related to the AYVAKYT growth in ISM and advanced systemic mastocytosis in Germany. Manage partner agency relationships, budgets and timelines to execute our brand strategy and respective tactics. Be a strong partner with international brand team to ensure alignment with brand strategy and strategic narrative. Offer key contributions to international strategic brand plans for AYVAKYT and pipeline assets including future launch preparation. Help set key performance indicators for strategy execution excellence and develop courses of action based on these metrics. Leadership of the German Marketing Team and the X‑fct local product team. Support design and delivery of brand‑associated primary market research to inform strategy and tactics. Lead the German congress taskforce team and oversight of all national congresses (namely DAK, DGHO, etc.). Design and deliver the national Omnichannel strategy in line with our overall brand strategy. Design and monitor KPI tracking and provide recommendations on future digital investment strategies. Lead Product Communication strategy in close cooperation with national and international Communications/PR. What minimum qualifications do we require? BA/BS degree required. Advanced degree, MBA, or other equivalent experience a plus. Minimum of 10 years of experience in the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities. Experience in rare disease, hematology oncology, or allergy/immunology a plus. Demonstrated track record of complex project management. Demonstrated track record designing and executing cross-functional multi-channel marketing and digital tactics. Experienced use of CRM‑Tools (like Veeva). Must be flexible to travel in Germany and Europe. What additional qualifications will make you a stronger candidate? Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism. Highly proficient at independently organizing project goals, completing long‑term projects on time and within budget and fully integrating them into the work of other functions to ensure optimal pull through of strategy to execution. Commitment to succeeding with integrity in a highly regulated commercial environment. Ability to craft key messages and narratives for internal and external stakeholders from complex clinical and business data. Strong business acumen and problem‑solving skills. Ability to plan and nimbly adapt in a dynamic business environment. Ability to mobilise and lead cross-functional groups/peers across a wide range of topics. These include scientific, technical and strategic projects at both International and Local level. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing, Sales, and Business Development Industries Pharmaceutical Manufacturing, Medical Equipment Manufacturing, and Biotechnology Research Job Location Greater Munich Metropolitan Area Referrals Referrals increase your chances of interviewing at ExecutiveCircle GmbH by 2x #J-18808-Ljbffr