Job Description Develop and execute YouTube campaign strategies tailored to the used car sales industry, leveraging deep knowledge of campaign types, targeting options, and audience segmentation to drive measurable results Build and lead a high-performing team by establishing scalable processes and structures that ensure flawless campaign execution and continuous improvement Analyze campaign performance in detail to establish clear cause-and-effect relationships, assess ROI, and translate insights into actionable strategies for growth Collaborate with the copywriting team to co-develop compelling creatives that resonate with target audiences, based on a sophisticated data understanding of customer behavior, market trends, and competition Expand into additional video environments via programmatic such as DV360, Tradedesk, Amazon, ensuring a seamless integration of these platforms into the overall marketing strategy Foster a culture of innovation and learning by encouraging constant testing, iteration, and adaptation to identify new growth opportunities and stay ahead of industry trends