Media Planing Manager CEE
(m/f/d)
Freelance/Contracting project Berlin / Remote / CEE Start date: asap Reference number: 845065/1
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Responsibilities
1. Development and implementation of integrated media strategies for the CEE region
2. Analysis of market trends, target groups and media usage in the respective countries
3. Budget planning and control for media investments
4. Selection, management and evaluation of media agencies and service providers
5. Coordination of cross-media campaigns (TV, digital, print, OOH, social media)
6. Monitoring and reporting on campaign performance (KPIs, ROI, reach)
7. Close cooperation with local marketing teams and international stakeholders
Profile
8. Experience in media planning, ideally with a focus on CEE markets (Poland, Czechia, Slovakia, Slovenia, Hungary, Estonia, Latvia and Romania)
9. Deep understanding of media landscapes and consumer behaviour in Eastern Europe
10. Experience with media tools and analysis platforms ( Nielsen, GfK, Google Analytics)
11. Strong project management and communication skills
12. Fluent business english
Benefits
13. Exciting project in a renowned company