Share Korean Flavor
Welcome to CJ Food European Business, a renowned global food Manufacturer. Our rapid growth extends beyond the K-food market in Europe, focusing on expansion of Asian food market. We are excited to welcome new, communicative and friendly colleagues who excel in mastering daily challenges with expertise. If you embody flexibility, professionalism, and commitment, you can play a pivotal role in shaping our successful future
Position Overview
The Trends & Social Listening Specialist is responsible for identifying market and consumer trends, analyzing insights, and sharing them promptly and systematically with relevant internal departments. This role supports the strategic decision-making of various teams, including marketing, sales, and R&D, by leveraging insights gained from social listening, CRM data management, brand health tracking, and the use of AI-based analysis tools.
* Reports to: Marketing Executive
* Location: Bad Homburg office, Germany (Office-based)
This position requires full on-site presence.
Scope of Work
* Monitor market trends by creating regular trend reports and utilizing relevant tools
* Analyze trends and prepare/share insight reports
* Utilize and interpret results from research/analysis tools to support New Product Development (NPD)
* Conduct social listening on our brands, products, and competitors in key markets.
* Manage and grow 1st-party data (1PD) using CRM tools.
* Plan and execute consumer surveys based on 1PD.
* Conduct regular brand health tracking and share the findings.
* Enhance data analysis and reporting by utilizing AI tools and technologies.
Qualifications
* A minimum of 3 years of experience in market insights, trend analysis, or CRM/data management
* Strong analytical and problem-solving skills with the ability to translate data into actionable strategies
* Hands-on experience with CRM and social listening tools (e.g., Brandwatch, Talkwalker)
* Experience with brand health research and consumer surveys is highly preferred
* Experience with AI-based analysis tools or a strong interest and willingness to learn about AI technologies
* Fluent in English is essential
Key Competencies
* A proactive attitude to identify problems and find solutions through communication with colleagues
* The ability to provide actionable recommendations that go beyond simple data sharing
* Excellent data visualization and storytelling skills to clearly communicate complex data
* Strong communication skills to effectively deliver insights while collaborating with various stakeholders
* Agility and insight to read and adapt to rapidly changing market and consumer trends
Preferred
* Experience in the FMCG (including food) or retail industry
* Experience working in a multinational and multicultural environment
* Communication skills in Korean or German are a plus
Art der Stelle: Vollzeit, Befristeter Vertrag
Gehalt: ab 50.000,00€ pro Jahr
Leistungen:
* Betriebliche Weiterbildung
* Essenszuschuss
* Flexible Arbeitszeiten
* Kostenlose Getränke
* Kostenloser Parkplatz
Arbeitsort: Vor Ort