Purpose
* Supports the Senior Director in defining the Europe short and medium-term objectives for the respective category, specifically responsible for leading the category across all KPIs.
* Implement global strategies in a locally relevant way for Europe, considering different consumer needs and distribution channels.
* Influence the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
* Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and Europe strategic parameters)
* Responsible for creating most efficient management of local country club and promo needs through the various supply chains.
Key Accountabilities
* Responsible for range selection within the parameters set by the WE CTC Range Architecture team to meet the KPI’s
* Responsible for all aspects of merchandising the range including segmentation to meet the KPI’s
* Accountable in particular for pricing of the range, including a plan to harmonize pricing across WE, to meet the KPI’s
* Responsible for creating the most efficient business model of servicing all aspects of local country Club and Federation needs including promo eg Commercial Clubs.
* Accountable for supporting Global and Country sell-ins to both retailers and assets where required
* Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
* Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
* Accountable for the Forecast for the Category as part of the IBP process
* Responsible for all KPI reporting of the Category
* Accountable along with the BU Analyst for any scenario analysis required relating to the Category
* Accountable for inputting into the overall seasonal, year and SBP for Category
Knowledge, Capabilities and Experience
* Manager with advanced cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
* Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions.
* Strong organizational skills
* Flexibility to travel internationally
* Strong engaging presentation style
* Experience negotiator
Qualifications
1. University degree in business, ideally with marketing and sales focus or equivalent professional experience
2. 5 years of Merchandising Experience, cross-functional marketing and/or sales experience
3. 4 years leadership experience
4. Fluent in English (writing and verbal)
5. Excellent presentation skills
6. IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced