IQVIA is recruiting a Digital Marketing Manager to lead and shape crossu2011portfolio digital strategy within a highu2011profile IQVIAu2013Pharma strategic alliance. This is a portfoliou2011level role, not brandu2011specific, focused on driving strategic, consistent, and scalable digital activation across five Specialty Care Immunology & Inflammation brands spanning Dermatology, Gastroenterology and Rheumatology. Partnering with the International Marketing Director, you will shape and deliver strategic digital initiatives, elevating omnichannel maturity through insightu2011driven, highu2011impact execution. You will act as the digital centre of gravity for the alliance, connecting portfolio strategy, brand priorities, market execution, and IQVIAu2019s digital, analytics, and marketing services capabilities. Key Responsibilities Portfolio Digital & Omnichannel Strategy Own and drive portfoliou2011level digital strategy aligned with therapeutic priorities, brand lifecycles, and commercial objectives Define scalable digital plays deployable across brands and adaptable locally Translate strategy into clear, actionable guidance for brand teams and markets Omnichannel Design & Execution Design and lead scalable omnichannel frameworks across CRM, digital channels, remote engagement, and repu2011triggered activation Partner with Brand Managers to embed coherent, datau2011driven digital journeys into brand plans Collaborate with IQVIA Digital Engagement and Marketing Services teams to ensure highu2011quality, compliant execution Governance, Insights & Optimization Act as the portfolio digital lead, ensuring consistency, quality, and alignment across brands and markets Set standards for content usage, channel orchestration, measurement, and optimization Leverage IQVIA data and analytics to track performance, identify best practices, and drive continuous optimization Market Enablement & Capability Building Equip markets with practical tools, playbooks, and bestu2011practice guidance Support training for brand, field, and digital teams Act as a thought partner, helping markets shift from activityu2011based execution to impactu2011driven digital engagement Experience 5 yearsu2019 experience in pharma digital marketing or omnichannel roles, ideally in Specialty Care. Strong understanding of CRMu2011led engagement, digital content ecosystems, and multichannel activation. Experience working across multiple brands or portfolios and/or multiu2011country European environments. Solid handsu2011on knowledge of platforms such as Veeva, Salesforce, Adobe, or similar. Confidence using data and dashboards to inform decisions and optimization. Ability to balance strategic thinking with operational delivery. Strong stakeholder management skills and credibility working with senior marketing and sales leaders. Comfortable operating in a matrix, allianceu2011led model with multiple priorities and high visibility. Why Join This Team ? Shape digital strategy across an entire specialty portfolio, not just one brand. Work within a unique IQVIAu2011led commercialization model with real ownership and influence. Access bestu2011inu2011class data, analytics, and digital execution capabilities. Partner closely with senior portfolio leadership and help define u201cwhat good looks likeu201d for digital. Play a pivotal role in modernizing specialty HCP engagement across Europe. Ready to Lead Digital at Portfolio Level? Join IQVIA and help define how digital drives impact, scale, and consistency across specialty Immunology brands. \LIu2011CES LIu2011CS1 IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide. To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us. 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