WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
What we offer you:
* Work-Life Balance: With our flexible working hours & remote work options, you can design your daily routine to suit you. You can also compensate for overtime.
* Vacation Mode On: You receive 30 vacation days plus one flexible day – in addition, the 24th and 31st of December are free.
* Wellbeing First: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
* Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
* More Than Just a Job: You can expect unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
* Be Yourself: Everyone is welcome here - diversity and equal opportunities are important to us.
This is what you move:
We are seeking a visionary Creative Director (Creative Media Architect) for Google in the German market, moving beyond a traditional advertising role. As part of the "Creative Futures" unit, you will translate high-level brand concepts into innovative, platform-specific, and social-first media activations. Your goal is to create culturally resonant campaigns that go beyond mere ads and significantly impact culture.
* Creative Translation & Media Architecture: You are the bridge between the "Big Idea" (originating from creative agencies) and the reality of modern media consumption. Your job is not to invent the campaign slogan, but to explode that slogan into a hundred culturally relevant, platform-native executions. You translate high-level brand concepts into actionable, innovative media formats that actually stop the scroll.
* Social-First Innovation & Cultural Impact: You don't just adapt assets; you build ecosystems. You lead the charge on Social-First thinking, ensuring that Google's presence on platforms like TikTok, Instagram, and YouTube feels native, authentic, and culturally potent. You ensure we aren't just filling ad slots, but participating in culture.
* Innovation Leadership: You constantly scan the horizon for the "next" in media - be it AI-generated content, new commerce formats, or immersive experiences. You operationalize these trends, turning "cool tech" into tangible media opportunities for Google. You don't just watch the trends; you apply them to drive business results.
* Platform-Ready Quality Control: You act as the guardian of "Platform-Readiness." You challenge creative agencies when their concepts won't work on mobile, and you challenge media partners to push their ad capabilities further. You ensure every piece of content is optimized for the algorithm and the user mindset of that specific channel.
* Strategic Sparring Partner: You are a confident challenger to the client and external partners. You provide constructive friction - not on the core creative concept, but on how it lives in the world. You push back on "matching luggage" (cutting a TVC down to 6 seconds) and fight for bespoke, behavior-led executions.
* Collaborative Architect & Team Enabler: You do not work in a silo. You act as the creative connector between Strategy, Media Planning, Activation, and Creative Futures. You work hand-in-hand with the Strategist to ensure the insight survives the execution, and you partner with Media Planners to turn a media plan into a creative canvas. You balance the different languages of these disciplines to ensure a unified, potent output. Furthermore, you inspire, mentor, and act as a strategic sparring partner for the "Creative Futures" team during ideation and development, fostering a culture of innovation, collaboration, and relentless pursuit of excellence within the team, elevating their capabilities and pushing them to their creative limits.
The following qualities distinguish you:
* The "Hybrid" DNA: You likely don't fit in a traditional box. You might be a Creative Director who got obsessed with data and platforms, or a Social/Media Strategist with a killer eye for craft and copy. You think like a creative but operate with the precision of a media expert.
* Deep Social & Media Fluency: You have 8+ years of experience, with a heavy emphasis on Social Media, Digital Content, and Innovation. You understand the grammar of the internet, the nuances of creator culture, and the specs that make or break a campaign on mobile.
* Translator of Creativity: You respect the craft of traditional advertising, but you know it's not enough. You have a proven track record of taking a "Master Creative Concept" and dissecting it into platform-specific narratives that drive engagement.
* Diplomatic Challenger: You have the seniority and confidence to sit in a room with Executive Creative Directors and CMOs and respectfully challenge their execution plans. You can articulate why a beautiful piece of film might fail on TikTok and what we should do instead.
* Tech & AI Curious: You are not just watching the AI revolution; you are using it. You understand how tools like Midjourney, ChatGPT, or Gemini can be used to prototype ideas, generate variations, and speed up the "translation" process from concept to media asset.
* Language: Fluency in both German and English (written and spoken) is absolutely essential to navigate local culture and global brand guidelines.
Furthermore you are: #confident #outoftheboxthinking #innovative
If this job sounds exciting to you, we strongly encourage you to apply, even if you don't have every qualification listed above.
Life at WPP Media:
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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