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Vice president global content & creative (m/f/d)

Miele
Vice President
Inserat online seit: 3 Mai
Beschreibung

Vice President Global Content & Creative (m/f/d) Your Responsibilities You define and implement a consistent, brand-aligned global content strategy that strengthens premium positioning across all markets In close collaboration with global marketing and category teams, you drive the creation, management and distribution of content across all relevant channels globally You take end-to-end responsibility for globally led content creation, ensuring consistency and impact across all regions and touchpoints You build and optimize a scalable global content supply chain by integrating content creation, channel adaptation, operations and systems into efficient, standardized processes You ensure that all content is delivered at the highest quality and tailored to the requirements of different channels and touchpoints With a strong understanding of the customer journey, you shape content that enhances brand perception and supports conversion You lead and develop a large international team (50 employees), including the channel content team in Amsterdam, fostering a collaborative and high-performing environment What we are looking for Extensive leadership experience in a senior marketing role, ideally within a premium brand environment At least 15 years of professional experience in marketing, content or marketing communications roles Proven experience in leading marketing or marketing communications functions, including building and developing large, high-performing teams in complex, international environments Strong track record in building premium or lifestyle brands through effective communication Strong ability to lead international and cross-functional teams Deep understanding of brand management, customer journey and omnichannel communication Experience in marketing communications and building effective stakeholder relationships Experience in end-to-end content delivery, including production, localisation and global rollout across channels Strategic mindset combined with a hands-on approach to execution Experience leveraging AI and emerging technologies in content creation and brand ecosystems is a plus Excellent English language skills and at least a basic command of German

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