Category & gtm manager

Title: Category & GTM Manager

Reports to: Marketing Director Consumer Mobility BU

Location: Cologne, Germany

Company Description

Segway-Ninebot is a global pioneer in high-tech electric mobility, dedicated to revolutionizing how people move. Our mission is to simplify the movement of people and goods, making life more convenient and captivating. Beyond leading innovation in micro-mobility, we are deeply engaged in service robotics and intelligent short-term transportation. With the headquarters stationed in Beijing, China, we focus on research, development, design, and distribution of cutting-edge short-distance transportation solutions. Segway-Ninebot Europe operates with branches in The Netherlands, Spain, France, and Germany.

General Description

As our GTM Manager for Germany, you will own the full product lifecycle for our short-distance mobility products. You will craft and execute comprehensive 4P strategies—from launch and peak sales to steady-state and end-of-life— to hit volume and margin targets, ensuring commercial success in the region.

Key Responsibilities

• Sales Strategy & Execution

Translate core product value propositions into localized sales targets. Break down goals across channels/customers and drive the execution of new product launches and legacy product optimizations.

• Cross-Functional Launch Management

Build and lead virtual project teams across HQ, regional sales, marketing, and service. Manage timelines, resources, and scope to guarantee successful market entries.

• PSI & Operational Excellence

Monitor critical KPIs including shipments, sales activations, and inventory. Optimize supply-demand pacing to maintain healthy business operations.

• Market & Competitive Intelligence

Continuously track market trends, competitive landscapes, and rival strategies. Translate frontline insights into actionable feedback for HQ product teams.

• Continuous Learning & Capability Building

Conduct deep-dive post-mortems at key milestones (launches, mega-sales, EOL). Extract local marketing best practices and drive organizational capability growth.

Qualifications and Skills

• Minimum B.S. / B.A. degree from an accredited college/university in Business or related field required
• 5+ years of hands-on B2C business management experience. Prior successful product launches in Germany or core European markets are highly preferred.
• Strong track record in product lifecycle management and regional strategy formulation, with a solid understanding of cross-functional workflows (Product, Sales, Marketing, Service).
• Excellent multi-tasking skills and cross-cultural communication abilities, seamlessly bridging HQ and local teams.
• Extreme ownership, strong execution skills, and the ability to thrive in a fast-paced, entrepreneurial environment.
• Fluent Chinese (Mandarin) and English and German as a working language.

Acquisition in response to this vacancy is not appreciated