As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
Key Responsibilities
Community Growth & Engagement
Develop and execute community growth strategies tailored to the German market
Drive user engagement through campaigns, discussions, and interactive content
Identify and nurture key users (KOLs, active contributors, brand advocates)
Content Planning & Management
Plan and publish high-quality, localized content (posts, topics, campaigns)
Moderate user-generated content to ensure quality and compliance
Identify trending topics and align content with user interests
Campaign & Event Execution
Plan and execute online and offline campaigns (e.g., test drive events, meetups)
Collaborate with marketing and after-sales teams to launch engagement initiatives
Support offline activities such as vehicle showcases and community events
Data & Insights
Monitor community performance metrics (engagement, retention, growth)
Analyze user behavior and optimize content and operations strategies
Provide regular reports and actionable insights
Location: Germany
Type of Employment: Full-time