Key Responsibilities:
* Brand Strategy & Localization : Implement HyperStrong's global brand strategy across EMEA (with focus on Germany), ensuring brand consistency while adapting to local market needs to enhance brand presence and influence.
* Content Localization : Lead the localization of corporate websites and marketing collateral for EMEA markets, including German and multilingual versions, ensuring content resonates with regional preferences.
* Public Relations : Establish and maintain relationships with government entities, industry associations, and media outlets in Europe (primarily Germany), while supporting preliminary market development in Middle East and Africa.
* Marketing Events : Plan and execute regional trade shows, marketing campaigns, and brand events across EMEA to maximize brand visibility.
* ESG & Community Engagement : Drive ESG initiatives, CSR programs, philanthropy, and community relations in Europe (Germany focus), while assisting with preliminary ESG planning for Middle East and Africa markets.
* Content Development : Gather project-related news in EMEA markets and produce high-quality press releases/marketing content tailored for multilingual audiences.
Desired Skills & Qualifications:
* Professional Experience : 5+ years in brand PR, marketing, or event planning; B2B experience in renewable energy, power, tech, or industrial equipment preferred (agency or in-house).
* Industry Network : Strong connections with German industry associations, media, and NGOs; basic understanding/interest in Middle East and Africa markets.
* Cross-Cultural Competence : Experience supporting Chinese companies in European (particularly German) markets; adept at cross-cultural collaboration in multicultural environments.
* Language Skills : Proficient in English and German, both written and spoken.