Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.
What are we looking for?
We’re looking for a Senior Paid Acquisition Specialist Mobile Apps who will help us in our efforts to grow our user base through paid social channels.
Responsibilities:
* Build and implement ad strategy for growing paid acquisition according to product objectives around different channels
* Develop and launch promotional campaigns for our iOS and Android applications on Mata Ads, Google Ads, Apple Search Ads, TikTok, any other relevant networks
* Cooperate with the Creative Team. Together, you will develop and test videos, custom product pages and other creatives, come up with ideas, propose hypotheses, monitor implementation, and give feedback
* Proactively test new audiences, campaign types, channels and creatives in pursuit of constantly improving results
* Plan and execute long term strategies for paid social campaigns and growth
* Analyze promotional activities and optimize campaigns according to the established KPIs
* Communicate regularly project status to team and upper management
Requirements:
* 5+ years of experience in buying traffic for mobile apps (iOS, Android)
* Experience with Meta Ads, Google Ads, Apple Search Ads, TikTok, etc.
* Experience and focus on video ad campaigns
* Experience with GA4, QlikSense, Adjust and MMPs (AppsFlyer, Firebase, etc.)
* Experience with web landing pages and web-to-app, app-to-web purchases
* Experience with substantial funds and numerous project campaigns
* Fluent in English
* Excellent documentation and reporting skills
* Experience in project initiation
What do we offer?
* Working on inspiring products in a team of supportive professionals
* Compelling salary and regular performance assessment with salary review
* Opportunities for professional growth and freedom to make an impact
* A transparent bonus system with clear goals and KPIs
* A variety of corporate events and team-building activities
* Paid vacations and sick days (depending on type of contract and location)
Location:
MobiSystems is a team of strong international top talents. This role is fully remote for international candidates.
If you are interested, please send your CV in English and professional portfolio, only short-listed candidates will be contacted.