Position
Founded in 1884, Bulgari’s name has today become emblematic of Italian excellence. Perfectly blending tradition and modernity, Bulgari uses its rich history to inspire audacious designs and produce truly colourful creations making us unique. Internationally renowned and part of LVMH group, from our roots in jewellery and watches we have branched out into accessories, perfumes and luxury resorts. Excellence, enthusiasm and passion are the chemistry of everything we do.
In order to strengthen our Perfume Sales business unit based in Munich, we are recruiting a talented:
GERMANY, AUSTRIA AND NETHERLANDS – MARKETING MANAGER PERFUME
Reporting to the Country Director, we are looking for a highly skilled, results-driven Perfume Marketing Manager to lead and execute marketing strategies that strengthen brand presence, drive sales growth, and support profitability. As a senior member of the Europe & Africa team, you will partner closely with retail partners, the sales team, client advisors, and HQ in Rome and Switzerland to ensure excellent, end-to-end implementation in a fast-paced environment.
KEY RESPONSIBILITIES
Trade Marketing
- Define the local trade marketing strategy in line with brand image and global plans; manage the A&P budget to deliver image, impact, sales, and profitability targets.
- Lead client meetings with retail partners to present and negotiate trade plans aligned on vision, execution, and outcomes.
- Build local go-to-market plans for launches, coordinating campaigns, pop-ups, and in-store events from concept to execution.
Retail Excellence
- Ensure flawless in-store execution across the network, with top standards in flagship doors (VM updates, maintenance, etc.).
- Drive the creation and installation of personalized corners with key stakeholders to elevate brand image and customer experience.
- Adapt and implement VM guidelines (planograms, scenography) to ensure brand consistency and portfolio coherence.
Amplification
- Own PR and social media initiatives locally, setting targets to maximize coverage, visibility, and engagement.
- Coordinate product seeding with the local agency and manage influencer/KOL relationships through a Friend of House program.
- Plan and deliver trade events and PR activations to boost awareness and engagement.
Business Analytics & Reporting
- Set performance targets, monitor and analyse results, and recommend optimizations.
- Consolidate and share best practices and reporting (trade plans, launch reports) with stakeholders.
- Recommend investment priorities, track budget and ROI, and adjust forecasts based on market shifts.
- Translate trends, innovation, competitive insights, and consumer learnings into actionable strategies.
Profil
- We are seeking an experienced and dynamic individual who embodies the following qualities and expertise:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- At least 5 years of experience in similar positions in the German market, with experience in the luxury and beauty industries, and direct interaction with retailer clients.
- Proven track-record of developing and executing high-impact marketing initiatives in full adherence to the brand concept, backed by strong data interpretation skills leading to informed decision-making.
- Expertise in PR and social media strategies, with a proven ability to amplify brand presence and engage target audiences across multiple platforms.
- Creative thinker with a strategic mindset and a passion for fragrance.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships and rally stakeholders around your vision.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
- Proficiency in Microsoft Office, PowerPoint, and Excel.
- Fluency in German and English; any other language is a plus.
- Flexible and mobile for 25% business travel.
Additional Information
- Performance-based compensation
- Employee discounts
- Option to submit personal expenses (meals, transportation, internet)
- Urban Sports Club
- An engaging role within an exciting international luxury brand
- Comprehensive onboarding and ongoing support
- Opportunities for training and professional development within the world’s largest luxury group LVMH