Über den Job
You love strong brands - we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Aptamil, Activia, Actimel, Alpro and more.
* Understand various factors at play driving category and brand performance within the market and with our retailers by category management approaches, creating innovative sell-in stories and activation plans to drive growth
* Defining these category, consumer and shopper insights into co-building the category vision for the category to guide all commercial teams in their executional plans, contributing to the overall category vision
* Develop shopper activation campaigns that are transferring key communication messages to the point of sale to drive consideration and purchase
* Integrating various data insights to enhance category strategies and align with brand and customer plans, including Category PICOS and instore activation
* Strong crossfunctional collaboration with Field Force to prioritize and enable execution of instore communication
* Steer and Manage external agencies to provide best-in-class material to communicate and educate towards shopper
* Balances external realities with internal objectives and supports cross-functional commercial teams towards commercial execution excellence
* Development and implementation of category-specific 4P strategies and tactics; Innovation GTM Strategy Crafting; Translation of the brand strategy into strong implementation plans in different sales channels cooperating with Marketing and Key Account
* Ensure bottom up plans deliver against target, and capture risk and mitigation opportunities to gap close
* Performance measurement and tracking (Listings, Innovations, Distribution) • Ad Hoc reporting / presentations
* Budget Management
* Support on Cross-functional Topics (Product Visuals, Team Meetings Organization, Customer Meetings)
* Implement Category Growth Drivers relevant to Customer / Channel
* Drive category partnerships with the strategic customers providing them with actionable category, shopper-and consumer focused insights
Über Dich
* Relevant Business Degree, with a Sales, Marketing or Business management specialization
* First experience in Marketing / Sales in FMCG are favourable, ideally in Shopper Marketing or Market Strategy
* Strong analytical, conceptual and presentation skills
* Advanced communication skills (written, oral and listening)
* Highly intrinsic motivated to learn and develop (high flexibility, high motivation, resilience and agility)
* Entrepreneurial Thinking & Solution-oriented
* Experienced in MS Office: Excel, Word, Outlook, PowerPoint
* Fluent in English
The position is vacant as off September 1st in our German based offices in Frankfurt, Munich or Nürnberg.