Senior Digital Marketing Analyst (all genders) Join to apply for the Senior Digital Marketing Analyst (all genders) role at WongDoody WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world. We create intelligent marketing and experiences that unlock what’s next for people and brands. We specialise in FMCG and retail, partnering with strong brands like OTTO, bonprix, Rolf Benz and Avène to develop brand strategies, customer‑centric campaigns and digital products. Benefits Flexible working hours and 100% overtime compensation Work from home, office or a mix of both Opportunity to work with strong brands and clients we believe in 30 days vacation per year Urban Sports Club membership Company benefits Welcoming teams and nice people What you can expect Performance marketing Plan, launch, and optimize 6‑figure paid campaigns across Meta, Google, TikTok, and Pinterest; own end‑to‑end set‑up, pacing and iterative optimisation. Consult and educate clients through their performance journey: align goals, right‑size expectations, create pragmatic roadmaps and campaign plans. Build channel mixes and media plans tied to clear KPIs; run structured A/B tests (audience, creative, placements) and feed learnings back to strategy and creative teams. Manage budgets and vendor/partner relationships to support integrated programmes. Reporting & analytics (≈65%) Own social/content analytics for organic content (Instagram, TikTok, YouTube, LinkedIn) and owned web: define KPI frameworks, content taxonomies and benchmarks that tie to business outcomes. Build and maintain automated, reliable dashboards (Looker Studio/Data Studio; GA4; Sheets/Excel; Power BI/Tableau as a plus) with weekly/monthly/quarterly cadences and crisp executive readouts. Establish and enforce data hygiene: UTM standards, tagging conventions, pixel/GTM QA and privacy‑aware measurement practices. Translate complex data into clear narratives and next steps for non‑technical stakeholders; turn insights into content/creative briefs and test plans. Run and evaluate experiments beyond paid (format mix, hooks/thumbnails, posting cadence, timing, creator vs. brand posts); document learnings and rollouts. Create reporting templates/playbooks, track SLAs and continuously improve how we collect, visualise and communicate performance. Multidisciplinary & other (≈10%) Co‑shape creative content strategy with strategy/creative teams; develop insights‑driven briefs and editorial guidance for organic social. Contribute to adjacent lifecycle work (email/CRM) when needed and help connect insights across the funnel. Partner with UX/design on data‑informed wireframes/flows; instrument measurement and recommend improvements to reduce friction. What we’d love to see 6–8 years in digital marketing with hands‑on paid media experience and strong social/content analytics chops (agency background a plus). Fluency in ad platforms (Meta, Google, TikTok, Pinterest), GA4, and Google Tag Manager; you’re comfortable auditing pixels/conversions. Strong dashboarding skills (Looker Studio required; Power BI/Tableau a plus) and advanced Excel/Sheets; basic SQL or Python for analysis is a nice‑to‑have. Proven experience building KPI frameworks, content tagging/taxonomies and UTM governance; you care about data quality and consistency. Ability to educate and influence less‑mature clients: clear storytelling, workshop facilitation and the confidence to set realistic plans and push back gracefully. Cross‑disciplinary collaboration with strategy, creative and design; you can turn insights into briefs and experiments that teams actually use. Familiarity with UX/CRO practices and landing‑page diagnostics; bonus points for OOH/DOOH planning and simple offline‑to‑online measurement. Curious and experiment‑mindful; you design tests, measure incrementality where feasible and sunset weak ideas quickly. Excellent communication and presentation skills; operational rigor and documentation mindset. Fluency in German and English. We care about your personality and professional skills. We don’t care about your gender, age, nationality or appearance and are open to working with everyone. Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity that has published the ad is responsible. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH processes your personal data provided in the application process here. #J-18808-Ljbffr