About the Company
Xandres is committed to expanding brand awareness in a stimulating environment with a strong can-do culture surrounded by pleasant people.
About the Role
In this job, you combine strategic planning, cultural insight, and marketing execution to ensure the brand resonates with diverse audiences while maintaining a consistent international identity. Through insight-driven plans, compelling storytelling, and creative execution, you will shape Xandres' international growth trajectory — with a strong focus on accelerating our presence in the Netherlands and Germany.
Responsibilities
* Define, together with the management, and execute the international brand strategy to deliver profitable international growth.
* Shape and maintain a coherent, consistent and relevant brand identity across markets.
* Monitor consumer trends and behaviours to identify opportunities and adjust messaging accordingly.
* Grow brand awareness through well-targeted international media campaigns.
* Collaborate with internal teams (design, retail, e-commerce) and local agencies to localize campaigns effectively.
* Champion the Xandres brand across all consumer touchpoints.
* Lead initiatives for product and collection storytelling, new launches, and brand-curated events.
* Support international wholesales with brand tools, activation plans, and by creating attractive sales events.
* Track brand performance, making data-driven decisions to refine strategy.
Qualifications
* Degree in marketing, communication, fashion management or related field.
* Proven experience in managing multi-market brand campaigns.
* Experience in managing the German market from a brand perspective.
* Solid knowledge of media, digital marketing, CRM, social media, and PR strategies.
Required Skills
* Brings minimum 5 years of experience in international brand marketing, preferably in fashion or lifestyle sectors.
* Has a deep understanding of branding, visual communication, and consumer psychology.
* Thinks strategically and acts hands-on.
* Combines creativity with analytical thinking.
* Has excellent communication and presentation skills.
* Understands how to balance global brand consistency with local relevance.
* Is highly collaborative and thrives in a fast-paced, cross-functional environment.
* Has experience working with media management.
* Has experience in an omnichannel environment (retail, digital, wholesale).
* Is fluent in English. German is a plus.
Preferred Skills
* Experience in managing the German market from a brand perspective.
Pay range and compensation package
* Permanent contract (39h/week).
* Monday-Friday.
* Address HQ: Nijverheidsstraat 20, 9070 Destelbergen (Great Ghent area).
* Hybrid working: two days per week.
* Training courses and evolution talks to focus on your personal growth.
* Annual staff parties and events.
Equal Opportunity Statement
Xandres is committed to diversity and inclusivity in the workplace.
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