THE ROLE & THE TEAM As a Senior Audience Manager - Active Customer Management, you will be responsible for all campaigns to activate customers after signed up at Zalando Fashion Store Find out more about our team: https://jobs.zalando.com/en/what-we-do/marketing-and-communications WHAT WE’D LOVE YOU TO DO (AND LOVE DOING) Define and lead the customer communication strategy for active customers that are not signed up for the loyalty program and define segment-specific customer journeys. Work with a team of Marketers & Tech Consultants; fostering collaboration with the markets and the loyalty team but also driving alignment to the broader vision. Oversee the creation and optimization of personalized customer journeys for distinct audience segments, leveraging data insights to personalize communication and put a purpose behind every touchpoint. Partner with Customer Analytics to deeply understand the different customer segments based on their source, characteristics and behaviors and translating these insights into actionable strategies. Track KPIs, defined by customer analytics to measure the mid- and long-term impact of customer journeys, driving continuous improvement in GMV and engagement (incl upselling) for our active customers that are not opted in to our loyalty program. Work closely with Direct Marketing, Pricing and Product but also other key stakeholders to ensure seamless execution of campaigns and alignment on priorities. Measure and report the impact of your activities and translate it into a quarterly roadmap, in alignment with the markets. WE’D LOVE TO MEET YOU IF 7 years of experience in Customer Management or Customer Insight, with a focus on customer journey design, audience segmentation and creative content development Analytical mindset, with a proven expertise in working and tracking KPIs, with a track record of delivering measurable improvements ideally in full funnel strategies, including conversion rates and engagement metrics. Strong communication and presentation skills to present roadmap and learnings to different stakeholders on different seniority levels up to General Management. OUR OFFER Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer. Employee shares program 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners 2 paid volunteering days a year Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration Work from abroad for up to 30 working days a year 27 days of vacation a year to start for full-time employees Relocation assistance available (subject to prior agreement) Family services, including counseling and support Health and wellbeing options (including Wellhub, formerly Gympass) Mental health support and coaching available Drive your development through our training platform and biannual peer-to-peer review INCLUSIVE BY DESIGN At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well. We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process. do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion