Campaign Manager – Omnichannel Strategy (m/f/d) – Limited to 2 years
As the Campaign Manager – Omnichannel Strategy (m/f/d), you will be at the forefront of orchestrating and executing integrated marketing campaigns that create meaningful customer experiences across various channels. You foster strong partnerships with cross-functional teams by providing consultation and collaborating closely to continuously monitor, analyze, and optimize campaign performance using data-driven insights, thereby enhancing quality and maximizing impact.
You work closely in and with cross-functional teams, including Marketing, Communication, Customer Experience Strategy, Content Operations, and Digital Enablement, to align campaign objectives and execution.
You drive the utilization of data analytics to understand customer behavior and inform global and local campaign adjustments for maximum impact.
You provide insights into global and local campaign design, planning, execution, best practices, and omnichannel effectiveness.
You have completed studies in marketing, Business, Communications, or a related field.
Proven experience in campaign management & execution, marketing strategy, digital marketing or a related role, preferably within an omnichannel environment.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
You are hands-on and demonstrate good communication skills in consulting and explaining best practices to colleagues.
You have strong communication skills in German and English.
People with severe disabilities and their equivalents will be given preference if they are equally qualified.
Campaign Development, Campaign Management, Collaboration, Content Publishing, Content Writing, Customer Engagement, Customer Experience (CX), Customer Service, Digital Marketing, Integrated Campaigns, Integrated Marketing, Marketing, Marketing Campaigns, Measurement Analysis, Omnichannel Marketing, Omnichannel Strategy, Stakeholder Relationship Management, Technical Advice
Merck & Co., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities.