Responsibilities
# Develop and execute PR strategies for vehicle launches, ensuring strong positioning of product USPs (technology, design, sustainability, pricing).
# Build and maintain relationships with key automotive, tech, and business media in Germany; manage press outreach, interviews, and media events.
# Plan and execute product launches, press drives, and media events tailored to the German market.
# Create and localize press materials, including press releases, media kits, Q&A documents, and executive messaging.
# Adapt global messaging to align with German customer expectations, cultural nuances, and regulatory context.
# Work closely with product, marketing, and HQ teams to ensure consistent messaging and alignment on product narratives.
# Support crisis communication related to product topics (e.g., quality, safety, innovation claims)
Qualifications
#5+ years in PR, with a strong focus on product communications in automotive, mobility, or tech industries.
# Deep understanding of the German media landscape and automotive market dynamics.
# Established relationships with key German journalists and industry influencers.
# Excellent written and verbal communication skills in German and English (Mandarin is a plus).
# Ability to translate complex product features into compelling, customer-centric stories.
# Experience working in international environments, ideally bridging Chinese HQ and European markets.
# Proven ability to manage multiple projects and deliver high-impact PR campaigns under tight timelines.