As (Senior) Marketing Specialist (w/m/d), EMEA Pure Players, you will be w orking within a multi-functional team in the Munich office and across EMEA regional Marketing & Communication departments. You will support the development and implementation of marketing campaigns and the optimization of e-commerce experience, being the partner’s main contact and therefore leading conversations externally and internally. Operating in such a highly competitive environment, you will strive to make the marketing activities meet the expectations of Ralph Lauren customers and clients who expect the best consumer experience online and offline and the most elevated brand presentation.
Lead regional marketing strategy for EMEA Pure Players (Zalando), including annual and seasonal planning, campaign calendars, long-term roadmaps, and alignment with global marketing and business objectives.
Own end-to-end campaign development and execution across on-site, CRM, social media and ambassador programs, covering creative briefing, budget management, performance marketing coordination, KPI tracking, reporting, and ROI optimization.
Act as brand and digital marketing ambassador for key partners, leading strategic planning meetings, presentations, seasonal brand trainings, and briefings.
Drive brand elevation and digital excellence by monitoring ecommerce and marketing trends, tracking competitor activities, running website audits, supervising content deployment, and implementing optimization and test-and-learn initiatives (incl. Serve as EMEA & Germany Wholesale Marketing expert, building strong partner relationships, developing deep market knowledge, and collaborating cross-functionally (MarCom, Sales, Buying & Planning) to drive digital transformation and omnichannel alignment across regions.
Minimum 4 years of experience in a similar position, with digital focus (ideally with ecommerce or digital marketing)
Proven track record of success in project management
Good understanding of the Marketing & Communication (MarCom) eco-system online
Proficiency in reading and analyzing data
Highly organized and structured, capacity to prioritize and manage multiple projects simultaneously (from start to completion) while meeting deadlines with attention to details
Fluent in English is a must, any additional languages is a plus (German)
Are you interested in working for one of the world's most successful fashion brands and continuing your career in an international environment with varied tasks?