This social media professional will drive and support the globalization of the company's global social media strategy with a strong focus on social media compliance, establishing global channel standards, and governance.
Roles and Responsibilities:
* Lead the development and execution of a unified LinkedIn strategy that spans multiple regions, ensuring it aligns with corporate objectives and complies with local market regulations and standards.
* Establish a consistent and standardized LinkedIn page experience across all regions, balancing global guidelines with the need for localized content and engagement.
* Oversee social media agency supporting LinkedIn globalization efforts
* Lead internal review process/submission for establishing global channel and develop global content criteria
* Work directly with multiple LinkedIn reps to ensure contractual alignment and page infrastructure development/migration of channels and deactivate inactive channels across the various regions.
* Create and enforce governance structures for LinkedIn usage, ensuring that all content, community interactions, and account activities comply with legal, regulatory, and corporate standards.
* Collaborate with legal, compliance, and other internal stakeholders to ensure that LinkedIn practices are fully aligned with global policies and local regulations.
* Monitor LinkedIn activity to ensure adherence to governance standards and best practices, proactively addressing potential risks or violations.
* Obtain learnings to apply to future globalization standards of DS company-owned channels.
* Partner with regional teams across marketing, communications, and HR to ensure a cohesive LinkedIn strategy that aligns with both global objectives and local market needs.
* Serve as the go-to expert for LinkedIn governance, providing support and guidance to internal teams and regional stakeholders on best practices, compliance, and content management.
* Develop and maintain an enterprise messaging strategy for replying to public messages and comments
* Facilitate regular cross-functional meetings to ensure that global LinkedIn strategies are in sync with regional marketing and communications efforts.
* Develop comprehensive playbooks and resources that define LinkedIn governance, content guidelines, community management strategies, and engagement protocols.
* Lead the creation of change management materials to ensure the seamless adoption of global LinkedIn standards across the organization, including training, tools, and communication strategies.
* Provide ongoing training, support, and resources to regional teams to help them understand and implement LinkedIn governance and best practices effectively.
* Support the head of Enterprise social media with the creation of company-wide standards, security measures and other policies/procedures to ensure complaint and best practice social media operations including but not limited to user access, password security, etc.
* Oversee social media channel registry portal
* Identify complaint model for global user access/publishing including but not limited to Business Manger based assess and/or identifying global complaint publishing platform – will include overall support of rolling out model and necessary training materials.
* Establish global channel/content criteria model based off learnings/guidance established in defining LinkedIn structure
* Build process efficiencies across social media submissions and adjust and manage the social approval process across an array of stakeholders
* Help establish global content criteria standards and structure.
* Execute social governance strategy across the enterprise including updating policies, monitoring trends and working cross-functionally to ensure the risk to Daiichi Sankyo is minimized.
* Help establish, plan and facilitate regular meetings with regional social media counterparts to provide updates on Enterprise progress, share best practices and facilitate internal knowledge sharing
* Provide training(s) of new resources to regional social media users
* Create feedback loop to assess regional needs that may require Enterprise support/investment for future tools/technologies/resources/etc.
Personal skills and professional experience:
* Profound experience in social media management, including global social media strategy – focusing on governance and compliance. Proven track record of managing social media channel standards and governance, particularly on LinkedIn, within a global or enterprise-level environment.
* Strong experience developing and implementing social media policies and governance frameworks, playbooks ensuring adherence to legal, brand, and compliance standards across regions AND experience working cross-regionally to effectively train regional stakeholders.
* Strong experience with social media enterprise software, particularly publishing, listening and metrics tools such as Hootsuite, Khoros, Sprinklr, Klear, Meltwater, Talkwalker or other comparable tools
* Experience in a highly regulated industry such as finance, technology, healthcare/pharmaceuticals, as well as social media crisis management are preferred
* Proven track record as a strong communications leader with ability to develop and implement strategic communications plans to support business objectives
* Strong understanding of LinkedIn's platform features, infrastructure build, analytics tools, and best practices for compliance, governance, and content strategy.
* Understanding of existing and emerging communications channels (including SM) and ability to drive business outcomes through appropriate channel selection.
* In-depth understanding of working across functions/regions to align local strategies within global infrastructure with excellent communication and collaboration skills.
* Ability to prioritizin workflow based upon shifting demands, managing multiple projects, and completing time-sensitive and critical tasks under tight deadlines
* Expertise in creating training materials, playbooks, and process documentation to support organizational change and social media governance adoption.
* Familiarity with social media compliance tools, content moderation practices, and global data privacy regulations (e.g., GDPR, CCPA).
* Strong project management and organizational skills, with the ability to oversee multiple initiatives simultaneously while ensuring adherence to governance standards.
* Strategic thinker with the ability to balance global consistency with regional customization in a complex organizational environment.
* Comfortable operating within in a global, matrixed organization and highly regulated industry
* Established propensity for building collaborative, influential and productive partnerships with peers and leaders across functions and across geographies as well as with external stakeholders
* Possesses passion, detail orientation and enthusiasm to drive results and change agility
Why work with us?
Working at Daiichi Sankyo is more than just a job – it is your chance to make a difference and change patients' lives for the better. We can only achieve this ambitious goal together. That is why we foster a culture of mutual respect and continuous learning, with a strong commitment to inclusion and diversity. Here, you will have the opportunity to grow, think boldly, and contribute your ideas. If you have a proactive mindset and passion for addressing the needs of patients, we eagerly await your application.
For more information: www.daiichi-