Software sales director

Introduction
We are hiring a senior sales leader to do one thing: win new business.

This is a pure hunting role. You will be expected to build pipeline from scratch, open doors with senior decision-makers, and close complex custom software development deals.

There is no SDR team, no waiting for marketing — just a clear mandate: £1m+ of new revenue in the next 12 months.

If you are someone who has consistently delivered £1m+ through outbound sales, enjoys selling bespoke solutions rather than off-the-shelf products, and is comfortable operating directly with a CEO in a fast-moving environment, this is a rare opportunity to make a material impact.

About the Role
We are looking for an experienced Software Sales Director – New Business to drive new revenue through the sale of custom software development services.

This is a hands‑on, hybrid or remote role focused on outbound sales and new business acquisition. You will be responsible for building pipeline from zero, engaging senior stakeholders, and closing complex bespoke software engagements.

You will be expected to operate independently, working directly with the CEO on strategic opportunities, deal structuring, and commercial positioning.

This is not a management or leadership role. It is a frontline sales role with a clear expectation to generate and close new business.

Key Responsibilities
New Business Development

Generate new business through proactive outbound activity including cold outreach, networking, and targeted account engagement

Build and manage a qualified pipeline from initial contact through to close

Identify and prioritise organisations with demand for custom software development

Engage senior decision‑makers including CTOs, CIOs, Heads of Engineering, and Product Leaders

Maintain high levels of outbound activity to ensure consistent pipeline growth

Sales Execution

Own the full sales lifecycle: prospecting, discovery, qualification, solution shaping, proposal, negotiation, and close

Lead structured discovery conversations focused on business problems, system constraints, and technical outcomes

Translate client needs into scoped software delivery engagements

Work closely with internal technical teams and the CEO on solution definition and pricing

Maintain disciplined forecasting and pipeline tracking

Custom Software Sales

Sell bespoke software development services, including:

Greenfield platform builds

System integrations and modernisation

AI‑enabled applications and automation

Cloud‑native application development

Position the company as a partner for solving complex technical and business challenges

Navigate multi‑stakeholder buying groups involving technical and commercial stakeholders

Pipeline and Performance Management

Maintain a pipeline with minimum 3× coverage of target

Deliver against monthly and quarterly revenue targets

Track activity, conversion, and deal progression in CRM

Continuously refine sales approach based on results

Essential Skills & Experience

5+ years of B2B sales experience in software development services, digital transformation, or technology consulting

Proven track record of generating £1m+ annual new business revenue

Strong experience selling custom or bespoke software solutions (not just SaaS licences)

Demonstrable ability to build pipeline independently through outbound activity

Experience selling complex, multi‑stakeholder technical deals

Strong commercial acumen and ability to shape deals

Experience working in fast‑paced, founder‑led or scale‑up environments

Excellent communication and stakeholder management skills

Desirable

Experience selling:

Custom software development projects (£50k–£500k+)

Cloud‑native or AWS‑based applications

AI / automation solutions

Existing network within UK mid‑market or enterprise organisations

Familiarity with software delivery models (Agile, product‑led development, etc.)

Personal Attributes

Highly self‑motivated and comfortable working without heavy structure

Relentless focus on new business and pipeline generation

Naturally curious about technology and client problems

Commercially sharp and outcome‑driven

Comfortable engaging both technical and non‑technical stakeholders

Takes ownership of targets and performance

What We Offer

Competitive base salary and uncapped bonus

Pension

Private medical insurance

Clear, performance‑driven commission structure with accelerators

Direct involvement in high‑value deals and strategic opportunities

Opportunity to shape and grow the software development sales function

Hybrid / remote working arrangements

Benefits

Company pension

Private medical insurance

Bonus / commission (uncapped)

Experience

Senior Sales / Business Development: 5+ years (required)

Software Development Sales: Proven experience closing custom development deals (required)

Work Authorisation
United Kingdom (required) - permanent right to work in the UK

Work Location
Hybrid remote in London EC2M 7PP

Pay: £150,000.00-£250,000.00 per year

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