Job Description About the role: As an App CRM Manager (m/f/d), you will play a key role in shaping customer engagement and retention for the Redcare App across international markets. You will act as the technical and strategic expert for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in hands-on for complex or cross-market use cases when needed. Working closely with Product, Engineering and Marketing teams, you will help build a scalable, reliable and data-driven mobile CRM setup and actively contribute to improving app engagement and retention across Redcare’s app ecosystem. About your tasks: Design push notifications and in-app communication strategies for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap Enable and support marketing teams in planning and executing in-app and push campaigns ; take hands-on ownership for complex, technical or cross-market use cases when needed Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates Develop and test app retention strategies and promotions together with product and marketing teams Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets Own reporting and KPI frameworks (e.g. delivery, engagement, retention, conversion) and support teams with insights and optimization recommendations Monitor market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements