Job Description : Location : Hamburg Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! About the Role Diageo invests significantly in direct to consumer brand building, but we have to work collaboratively with our customers to influence the point of purchase activations as this is where the vast majority of our A&P investment sits. You will work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee outstanding execution of our brands. In this position you will sit right at the heart of business, supporting and working as business partner with our sales teams to ensure they have all the insights, growth drivers, and tools they need to deliver brilliant execution of Diageo’s commercial plan. We aim to shift consumer & shopper behavior to achieve Diageo’s financial and market share ambition. In this team, we work with field, national, and wholesale commercial teams and alongside the Shopper Marketing and Brand teams to deliver best in class activation. Key responsibilities: Building rolling 360-degree activation plans for our Wholesale and Cash & Carry customers with a balance of portfolio and key brand focus Managing the implementation of all activations for your brands Developing and implementing outstanding shopper marketing activities Taking care of the perfect delivery of all assets and tools to convey great activation Partnering with activation agencies and internal stakeholders to develop great shopper marketing concepts Planning, executing, and evaluating trade marketing initiatives, considering commercial frameworks and relevant KPIs Handling the budget for point of purchase activation efficiently About you: 2 years experience in a Sales or Marketing function Ideally, professional experience in the cash & carry and wholesale sector Project management experience Time management and prioritization skills Commercial and numerical savvy with attention to detail Existing capability to build relationships and work collaboratively with internal and external partners Problem solver and teammate who can take care of ambiguity and adapt quickly German & English: fluently spoken and written Our Offer An inclusive company culture that puts employees and their development first 30 days of vacation A competitive salary with bonus and many benefits that suit your lifestyle An industry leading parental leave policy …and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Don’t let anything stop you from applying! Worker Type : Regular Primary Location: Hamburg Additional Locations : Job Posting Start Date : 2025-09-11