Job Description Join us as Vice President of Traffic Acquisition (All Genders) and lead high-impact, data-driven strategies to fuel our growth. In this pivotal role, you'll scale acquisition across digital, offline, and CRM, driving profitable customer engagement. As a senior leader in the organization, you will collaborate with cross-functional teams to shape and execute innovative strategies that give us a competitive edge in e-commerce. Key Responsibilities Traffic Acquisition: Develop and implement a comprehensive traffic acquisition strategy that spans digital, offline/ATL, and CRM channels. Continuously identify and test new growth levers to drive scalable, high-quality traffic with strong ROI. Digital Marketing Leadership: Oversee performance marketing channels, including paid search, paid social, programmatic advertising, and affiliate marketing. Optimize campaigns to maximize ROI, ensuring efficient customer acquisition costs. Offline and ATL Campaign Management: Lead offline marketing initiatives such as TV, radio, OOH, and print to enhance brand visibility and drive incremental traffic. Manage Retail Media relationships with our supplier, positioning our in-house agency zooMedia Services as the agency of choice. Together with Marketing Intelligence Teams, develop and refine attribution models to measure and optimize ATL campaign effectiveness. CRM and Retention Marketing: Develop robust CRM strategies to nurture customer relationships, enhance retention, and increase CLV. Leverage data and insights to create personalized marketing campaigns that drive customer loyalty. Data-Driven Decision Making: Utilize analytics and insights to monitor channel performance, identify trends, and inform decision-making. Develop reporting frameworks to provide visibility into key metrics such as traffic, conversion rates, and CLV. Team Leadership and Development: Scale and inspire a high-performing acquisition team, fostering a culture of innovation and relentless optimization. Provide mentorship and development opportunities to ensure continuous team growth. Cross-Functional Collaboration: Partner with product, analytics, merchandising, and customer experience teams to ensure cohesive execution of acquisition strategies. Align efforts with company goals to deliver exceptional business results.