Join to apply for the Head of Web Optimization & PLG (m/f/d) role at Maltego Technologies
Maltego is an all-in-one platform used globally by industry experts, analysts, and law enforcement agencies to help secure the internet, protect organizations and individuals against cyber-crime, and support complex investigations across diverse use cases.
Role Overview
We are seeking a Head of Web Optimization & PLG to own and scale Maltego’s digital growth through full optimization of our website and digital channels. You will be responsible for capturing demand across all segments — driving webshop sales, growing product-led growth (PLG) from our free version, and generating high-quality inbound leads for Enterprise Sales. Leading a team of two web developers, you will execute high-impact strategies across SEO, CRO, website management to maximize digital revenue and pipeline creation.
You will also build automated journeys to nurture free users and webshop prospects toward conversion.
Key Responsibilities
1. Own and optimize the full website experience to capture and convert demand across all customer segments.
2. Drive product-led growth (PLG) by increasing free product sign-ups, optimizing onboarding, and converting free users into paying customers.
3. Design, prioritize, and run growth experiments (e.g., A/B testing) to drive conversion improvements across digital journeys.
4. Develop and scale digital campaigns that drive qualified traffic to the website and webshop.
5. Oversee website performance, UX/UI, SEO, and CRO to maximize new customer acquisition.
6. Manage a team of web developers to improve site speed, personalization, and user experience.
7. Implement analytics frameworks to monitor and optimize the full digital user journey.
8. Design and implement automated journeys to nurture free users and webshop prospects into paying customers.
9. Build behavioral triggers, retargeting campaigns, and targeted messaging to accelerate conversions.
10. Ensure seamless handoff of qualified Enterprise leads to sales.
11. Define and monitor KPIs for webshop sales, digital lead generation, and website performance.
12. Analyze and report on the impact of digital initiatives and experiments.
13. Develop dashboards and reporting frameworks for leadership.
Your Profile
1. 8+ years of experience in growth marketing, digital sales, or product-led growth, preferably in SaaS or digital products.
2. Strong expertise in website optimization, SEO, and CRO.
3. Proven success in scaling revenue through PLG and freemium models.
4. Experience in generating inbound leads for B2B via digital channels.
5. Hands-on experience with marketing automation workflows.
6. Proficiency in analytics and automation platforms (e.g., Google Analytics, HubSpot).
7. Data-driven, experimental mindset.
8. Leadership experience managing technical and cross-functional teams.
9. Action-oriented, testing mindset, and ability to thrive in a fast-paced environment.
Why You Will Love Maltego
Maltego is a scale-up offering the benefits of larger companies with the agility of a start-up. Join a motivated, international team and make a significant impact in a rapidly growing environment.
Location
Our Munich office
About Us
Maltego empowers investigators with data integration, visualization, and collaboration tools to accelerate investigations. Used worldwide by security professionals, law enforcement, journalists, and researchers, with clients including the FBI and INTERPOL.
Additional Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Sales and Business Development
* Industries: Software Development
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