We’re a fast-growing startup reshaping how people use and pay for electricity.
Most people don’t even know this is possible yet, or how they benefit. We are scaling fast, and SEO and GEO are key levers to accelerate and deepen our growth.
We’ve built a very strong tech and on-page SEO foundation, and now we need a sharp, driven and independent Senior SEO Manager to elevate it further. You’ll strengthen our traditional SEO while making sure we stand out in AI-driven platforms like Google AIO, ChatGPT, and Perspective. If you’re ready to drive growth and push the boundaries of SEO, we’d love to talk.
On-Page & Off-Page SEO : Optimize website content, meta tags, internal linking, schema markup, and other on-page elements; collaborate on off-page SEO strategies such as link building.
Technical SEO : Conduct comprehensive technical SEO audits using tools like Google Search Console, Screaming Frog, and Ahrefs, and implement optimizations to improve site performance.
AI optimization : ensure content is optimized for natural language and conversational AI, using proper schema markup to help Google, Bing, and AI platforms generate relevant recommendations.
SEO Reporting & Analytics : Use Google Analytics, Ahrefs, and BigQuery to track performance metrics (de-averaged traffic, visibility, rankings) for both traditional SEO and generative AI visibility. Provide data-driven insights and actionable recommendations for ongoing optimization.
Collaboration with Cross-Functional Teams : Collaborate with content, design, and development teams to ensure SEO best practices are implemented, both for SEO and AI-specific optimizations.
Continuous Learning & Improvement : Stay up-to-date with SEO trends, especially in the context of generative AI tools and algorithms, and apply new insights to improve performance
Reports to: Head of Marketing an Brand (m/w/d)
8+ years of full-time SEO experience in the German market.
~ Proficiency with SEO tools like Google Search Console, Screaming Frog, SEMrush / Ahrefs.
~ Strong experience with technical SEO (site speed, structured data, Core Web Vitals, sitemaps etc.).
~ Demonstrated experience optimizing for AI systems like ChatGPT, including structuring content for AI-driven search, with specific examples of wins and learnings.
~ Strong analytical skills and experience with SEO data interpretation to drive actionable insights.
~ Direct SEO experience in Germany is essential. Fluency in German is a bonus, though not required.
Our Benefits
Enjoy flexible working hours and the freedom to work remotely 2 days per week, offering you a work-life balance that suits your lifestyle, even from the comfort of your home.
Benefit from comprehensive training, regular team meetings, and open, transparent communication to keep you informed and engaged.
Benefit from an employee discount on our Rabot Energy electricity tariff
Emmerse yourself in a vibrant startup atmosphere, where a spirited team, exciting team events, and our 'Employees Recruit Employees' program await you – your path to rewarding success.
Workation: Enjoy two weeks of workation per year and work from anywhere in the EU.
RABOT Energy is an independent supplier of 100 % renewable energy, offering dynamic electricity tariffs to private and business customers. Electric vehicle owners particularly benefit from our dynamic electricity tariff, as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes, RABOT Energy actively contributes to increasing the real green power share in Germany's electricity consumption, thus driving the energy transition forward.
Be part of something unique, the first of its kind in Germany. Jan Rabe, CEO
At RABOT Energy, we cherish cognitive diversity as a cornerstone of our global culture and a driving force behind our mission to craft truly representative and impactful products for a sustainable future.