Position Overview:
The Head of Consumer Technical Insights for Midea European Research Center will be responsible for monitoring European market trends, conducting consumer research on cross-category products and concepts, and drawing consumer insights from a variety of sources to guide consumer-centric product development. The Head of Consumer Technical Insights will participate in the decision-making and supporting R&D research activities to assure that new concepts and products resonate with consumers and win in the marketplace. The Head of Consumer Technical Insights will moreover investigate new methods, technologies, and processes to reveal unmet customer needs and be able to translate those needs into product innovation ideas to expand Midea’s product portfolio. Furthermore, the Head of Consumer Technical Insights will interact with the global Midea consumer insights and marketing community.
Your Responsibilities:
* Lead product and consumer research and insights via targeted surveys, and on-site or in home interviews to search for or validate innovative appliances, solutions, and ideas.
* Monitor and analyze EU trends for the Midea’s product portfolio. • Research and understand the markets and competitors’ landscape, as well as product offerings, in order to define products and features.
* Work as a liaison between EU Marketing team, R&D team, China Customer-Market-Insight team and global home appliance product divisions.
* Proactively identify potential consumer needs and lead innovation sessions with internal R&D innovation team.
* Close work with R&D Engineering, Marketing, and Sales teams to improve the success of product launches and road maps for different product categories.
* Conduct research to identify emerging trends, product features, and devices that improve user experiences. Gather insights through consumer surveys, tests, and feedback, and use this data to guide product development, ensuring new features meet consumer needs.
* Establish internal procedures and best practices to analyze consumer insights data.
* Introduce the VOC (Voice of the Customer) in the product development process.
Your Profile:
* Bachelor’s degree in relevant discipline. Master’s degree or above preferred.
* At least 5+ years of experience in consumer insights for home appliances in the EU market. Preferably with job experience in a market research/consumer insights firm.
* Very familiar with European markets and with solid knowledge and experience in both quantitative and qualitative research, hands-on experience in conducting / moderating consumer interviews
* Proficient in quantitative, qualitative, and data analytic tools to translate VOC into innovative products.
* Excellent communication and presentation skills and ability to collaborate and lead projects throughout different levels of the organization.
* Strong collaborator, working with multi-cultural and remote product development teams.
* Goal-oriented, self-motivated, creative, resourceful, and entrepreneurial mindset.
* Strong coaching skills.
* Excellent English skills in both written and spoken. German or Chinese is plus.
What we offer:
* An international working environment and agile teamwork
* Goal-oriented and collaborative organizational culture
* Flexible working hours with Hybrid working system
* Various opportunities for further training and career development
* Employee benefit programs (such as lunch benefit, company doctor, pension plan