What you’ll do
1. Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
2. Provide insights to stakeholders to trigger/initiate marketing and sales measures
3. Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
4. Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
5. Build and maintain self-service customer insights dashboards for stakeholders
6. Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality
What you’ll need
7. 7+ years experience in customer data analysis, preferably in travel/hospitality or e-commerce
8. Strong expertise in using data platforms for customer analytics (Treasure Data CDP or similar, Adobe Analytics, PowerBI)
9. Experience with loyalty program analytics and member behavior analysis
10. Advanced SQL skills and experience working with large customer databases. Python is a plus
11. Experience in experimentation analysis (i.e A/B testing), specially in the context of personalization
12. Experience in translating business requirements into data specifications
13. Proven track record of delivering actionable insights from customer data analysis
14. Experience working with data scientists and understanding basic modeling concepts
15. A background in building and maintaining automated reporting solutions
What you’ll bring
16. Solid project management skills with the ability to manage multiple priorities
17. Excellent stakeholder management skills and ability to communicate complex analyses to business leaders
18. Strong understanding of customer journey analytics and multi-channel customer behavior