In this pivotal role, you will serve as the primary marketing strategist for the Fire GBE within the Customer Marketing framework and team, leading the development and strategic planning of integrated marketing campaigns that support priority NPIs, brands and verticals. Our common goal is to manage the end-to-end customer journey to influence customer buying behaviors, generate qualified leads and enable profitable growth for the business, within distribution channels and end customers.
You will be responsible for optimizing strategies based on performance insights. While the execution of the campaigns will be managed by our in-country Customer Marketing specialists, your role will involve collaborating closely with these teams to ensure that strategic directives are effectively translated and implemented.
This position is tailored for an individual who has a passion for strategic marketing, centers their approach around customer insights, and delivers measured results through planning and managing impactful marketing initiatives. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to influence cross-functional teams, driving meaningful marketing outcomes for the Fire GBE and BA Europe in a fast-paced environment.
CORE RESPONSIBILITIES
Strategic Leadership: Collaborate with the Leadership team to develop marketing strategies that align with Fire / BA objectives. Define priority campaigns and guide the execution of initiatives across the customer marketing team, facilitating collaboration across various teams focused on key areas of expertise such as events, content and in-country channel marketing.
Market Analysis: Lead, in collaboration with the Fire GBE, thorough market research and “Voice of Customer” (VOCs) to identify trends, customer needs, and competitive dynamics across various European markets, ensuring strategies are adapted accordingly.
“Voice of the GBE”: Serve as the key liaison between the Fire GBE and the Customer Marketing team, ensuring that Fire GBE priorities and insights are effectively communicated and integrated into marketing strategies.
Campaign development and planning: Own the development of priority integrated campaigns. An integrated campaign is a strategic and coordinated effort aligned with a BA initiative, designed to achieve growth over a defined period – delivering a unified message based on target audience needs across multiple integrated marketing channels to engage a targeted audience with a cohesive experience. Be a champion of the message and storytelling that will drive overall differentiation, interest in our products and solutions and encourage targeted prospects down the marketing funnel.
Digital Innovation: Lead and contribute to the transformation of Marketing to a digital-first approach with a key emphasis on web, marketing automation, digital content marketing and demand generation. It is essential to foster a culture of creativity and experimentation, encouraging the use of innovative digital strategies and the testing of new approaches to enhance engagement and drive results.
Team Empowerment: In this role, you will serve as a key influencer and mentor within the marketing team, guiding a diverse group of professionals to foster a culture of collaboration and innovation. While you will not have direct reports, your ability to inspire and support your colleagues will be pivotal in promoting teamwork across various initiatives. You will play an integral role in encouraging team members to share ideas, learn from each other and leverage their strengths, helping to create an environment where professional development is prioritized and collective success is celebrated.
Cross-Functional Collaboration: Foster strong partnerships with the other functions, including Leadership Team, Sales and Offering Management, acting as an advisor and change agent. Leverage these collaborations to ensure alignment and maximize impact.
Agile Working Model: Embrace and champion an agile working model. Lead by example in adapting to changing priorities and market conditions while maintaining alignment with strategic goals.
Performance Monitoring: Track and analyze the effectiveness of marketing initiatives, providing feedback and recommendations for continuous improvement. Leverage marketing as a demand generation and revenue driving engine for Honeywell, owning key metrics such as MQLs, MGP and MGR to track success and drive incremental growth for the business. Utilize data-driven insights to optimize campaigns aimed at capturing and nurturing leads. Drive continuous improvement and seek ways to drive bigger impact doing things better, faster and more efficiently.
Reporting & Insights: Prepare and present reports on Fire GBE Marketing performance to leadership, highlighting successes, challenges, and opportunities for growth.
Budget Management: Lead the management and allocation of a dedicated marketing budget to optimize spending and demonstrate impact and ROI (Return on Investment).
WE VALUE
1. Experience in customer marketing, digital marketing or B2B demand generation.
2. Expertise of the Fire GBE business, portfolio and markets.
3. Excellent communication and interpersonal skills.
4. Strong English skills (written and verbal). Knowledge of any additional European language is welcome.
5. Strong strategic thinking and planning skills, with a proven track record of developing high-impact, results-oriented integrated marketing programs in a B2B environment.
6. Proven experience in collaborating with cross-functional teams
7. Ability to interact and challenge Senior executive Leaders.
8. Experience working in an agile environment, demonstrating flexibility and adaptability.
9. Strong analytical skills with a focus on data-driven decision-making.
10. Ability to develop employees and teams by acting as a coach and facilitator, with the capability to influence and collaborate across teams.